Matsumoto Sneaky Boots
Going Like Sixty — March 29, 2008 — Fashion
References: hs.highsnobiety
Sneakers made of cow hide - patent and premium leather - are at once stunning and styling. Ato Matsumoto's brand was highlighted when Kanye West had a pair of boots. Now the Japanese designer has a new set consisting of black, and all silver. Two velcro straps keep things tight. They will be released world wide on April 4.
Implications - This featured article is a good example of how celebrities can change a businesses forever. Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public. Celebs are one of the biggest and best product influencers in the entire world.
Implications - This featured article is a good example of how celebrities can change a businesses forever. Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public. Celebs are one of the biggest and best product influencers in the entire world.
Trend Themes
1. Leather Sneakers - There is a growing demand for sneakers made of leather, creating an opportunity for designers to create new and innovative designs.
2. Velcro Straps - Velcro straps are making a comeback as a stylish and convenient alternative to traditional laces, offering an opportunity for brands to incorporate them into their designs.
3. Celebrity Influence - Celebrity endorsement can have a huge impact on a brand's visibility and reputation, creating an opportunity for businesses to collaborate with influencers and leverage their influence.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards leather sneakers and velcro straps to create stylish and functional footwear designs.
2. Marketing - The celebrity endorsement trend presents an opportunity for marketing agencies to assist brands in collaborating with influencers and leveraging their popularity to increase visibility and sales.
3. Leather Goods Manufacturing - The demand for leather sneakers presents an opportunity for manufacturers to create new and innovative products that cater to this emerging market.
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