H&M Announces Collaboration With Footwear Star Jimmy Choo
Christina Butty — June 17, 2009 — Celebs
Fashionistas, I’m going to have to ask you to brace yourselves, because Jimmy Choo is going to be collaborating with H&M.
The Jimmy Choo H&M line will hit stores on November 14 at 200 H&M locations.
The H&M Jimmy Choo collaboration will include co-branded shoes, bags, a women’s clothing line, as well as a collection encompassing the same items for men.
Implications - Couturiers that collaborate with Pret a Porter retailers are likely to increase their influence and target audience tenfold. Though many people cannot afford an original pair of Jimmy Choo shoes, they can still admire the iconic brand, which is strengthened once pieces are made more affordable. This also allows brand like Jimmy Choo to reach a youth demographic that may have enough of their own money to be loyal customers in the future.
The Jimmy Choo H&M line will hit stores on November 14 at 200 H&M locations.
The H&M Jimmy Choo collaboration will include co-branded shoes, bags, a women’s clothing line, as well as a collection encompassing the same items for men.
Implications - Couturiers that collaborate with Pret a Porter retailers are likely to increase their influence and target audience tenfold. Though many people cannot afford an original pair of Jimmy Choo shoes, they can still admire the iconic brand, which is strengthened once pieces are made more affordable. This also allows brand like Jimmy Choo to reach a youth demographic that may have enough of their own money to be loyal customers in the future.
Trend Themes
1. Affordable Luxury Collaborations - The trend of couturiers collaborating with Pret a Porter retailers allows influential brands to extend their reach to a wider audience by making luxury goods more affordable.
2. Designer Fashion for Youth Demographic - Collaborations between high-end fashion designers and more affordable retailers make it possible for younger consumers with less disposable income to experience designer fashion.
3. Increasing Reach Through Co-branding - Collaborating with big brands can provide new opportunities for businesses to expand their customer base and increase their influence.
Industry Implications
1. Fashion Retail - Collaborations between luxury fashion brands and more affordable retailers provides a major opportunity for the fashion industry to reach a wider audience and target consumer segments.
2. Branding and Marketing - Co-branding partnerships allow businesses in the branding and marketing industry to explore new strategies to increase brand awareness and connect with consumers.
3. Consumer Goods - Collaborations between high-end luxury brands and affordable retailers provide an innovative opportunity for brands in the consumer goods industry to broaden their product lines and market shares.
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