Colorful South American 'Trail Blazers' for Vogue UK
The March 2009 issue of Vogue UK features a colorful and fun editorial entitled 'Trail Blazers.'
The extraordinary photographer Mario Testino takes us on a voyage into South America with top models Lily Donaldson and Daria Werbowy taking part in a carnival and exploring the scenery of the place.
The styling choices by fashion editor Lucinda Chambers perfectly reflect the colorful trend of spring 2009 and the carnival theme.
Implications - Due to the abundance of advertisements everywhere in society, consumers have gradually become desensitized to their effectiveness. They are now engaged by advertisements that are unique because of their unusual or shocking text and images. Companies who wish to have buzzworthy advertising campaigns should stray from traditional approaches and adopt edgier techniques.
The extraordinary photographer Mario Testino takes us on a voyage into South America with top models Lily Donaldson and Daria Werbowy taking part in a carnival and exploring the scenery of the place.
The styling choices by fashion editor Lucinda Chambers perfectly reflect the colorful trend of spring 2009 and the carnival theme.
Implications - Due to the abundance of advertisements everywhere in society, consumers have gradually become desensitized to their effectiveness. They are now engaged by advertisements that are unique because of their unusual or shocking text and images. Companies who wish to have buzzworthy advertising campaigns should stray from traditional approaches and adopt edgier techniques.
Trend Themes
1. Carnival-themed Marketing - Companies can capitalize on the vibrant, colorful trend of carnival-themed marketing for their advertising campaigns.
2. Exotic Fashion Editorials - Fashion brands and magazines can tap into the trend of exotic fashion editorials to showcase their products in a unique and eye-catching way.
3. Travel Influenced Photography - Photographers can experiment with the trend of travel influenced photography, such as capturing the beauty of a place and using it as a backdrop for a fashion shoot or advertising campaign.
Industry Implications
1. Fashion - Fashion brands and magazines can utilize carnival and exotic themes to showcase their products in a unique and eye-catching way and stand out in a crowded market.
2. Advertising - Advertising agencies can collaborate with photographers and fashion editors to create attention-grabbing campaigns that incorporate travel and carnival themes for their clients.
3. Photography - Photographers can experiment with travel influenced photography by capturing the beauty of different places and using them as backdrops for fashion shoots, commercial advertising, or tourism marketing collateral.
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