The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
Katherine Pendrill — August 9, 2016 — Lifestyle
References: skinnygirlpopcorn & trndmonitor
The popular guilt-free beverage and food brand Skinnygirl recently debuted a new popcorn range that gives consumers a healthier way to enjoy a popular snack food. Made with Orville Redenbacher popcorn and lightly seasoned with flavorful toppings, the new popcorn is a perfect option for health-conscious consumers looking for lighter snack options.
Skinnygirl Popcorn is a new snack food that is low in calories and comes in pre-portioned packets for easy snacking. Each snack pack if filled with Orville Redenbacher's Gourmet popping corn and lightly seasoned with either Butter & Sea Salt or Lime & Salt. At only 25 calories per popped cup, the new popcorn range is designed to appeal to those looking for an easy snack that will not derail their diet. As stated on the brand's website, Skinnygirl Popcorn helps to "Rewrite the rules of snacking."
Skinnygirl Popcorn is a new snack food that is low in calories and comes in pre-portioned packets for easy snacking. Each snack pack if filled with Orville Redenbacher's Gourmet popping corn and lightly seasoned with either Butter & Sea Salt or Lime & Salt. At only 25 calories per popped cup, the new popcorn range is designed to appeal to those looking for an easy snack that will not derail their diet. As stated on the brand's website, Skinnygirl Popcorn helps to "Rewrite the rules of snacking."
Trend Themes
1. Low-calorie Snacks - Disruptive innovation opportunity: Develop innovative low-calorie snack options in other food categories.
2. Portioned Snack Packs - Disruptive innovation opportunity: Create portioned snack packs for other popular snack foods to cater to health-conscious consumers.
3. Health-conscious Snacking - Disruptive innovation opportunity: Introduce new snack products that cater to the growing demand for healthier, guilt-free snacking options.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunity: Explore the use of innovative ingredients and manufacturing processes to develop low-calorie versions of popular food and beverage items.
2. Snack Food - Disruptive innovation opportunity: Integrate healthier ingredients and portioned packaging in the snack food industry to meet the needs of health-conscious consumers.
3. Fitness & Wellness - Disruptive innovation opportunity: Create partnerships and collaborations between fitness/wellness brands and snack food manufacturers to introduce healthier snack options targeting health-conscious individuals.
2.3
Score
Popularity
Activity
Freshness
