United Healthcare's 'Our Song' Ad Depicts a Romantic Day Gone Wrong
Jana Pijak — March 18, 2016 — Marketing
This health insurance ad by United Healthcare is inspired by cult classic Dirty Dancing and features the film's hit song 'Time of My Life.' Played at the end of the film, the song is the soundtrack to its iconic final dance sequence. Recreating the romantic moment, this commercial's actors dance in their kitchen while lip-syncing to one of their favorite songs.
The humorous ad appeals to Millennials with an appreciation for witty comedy as well as older audiences who are fans of Dirty Dancing and Bill Medley and Jennifer Warnes' Time of My Life duet. What starts as a playful and romantic day between a couple goes humorously wrong as the wife attempts to pull of her favorite dance sequence.
Missing her husband's arms, the wife falls atop the couple's dining table, prompting a voice-over that promote United Healthcare's many service and virtual doctor visits.
The humorous ad appeals to Millennials with an appreciation for witty comedy as well as older audiences who are fans of Dirty Dancing and Bill Medley and Jennifer Warnes' Time of My Life duet. What starts as a playful and romantic day between a couple goes humorously wrong as the wife attempts to pull of her favorite dance sequence.
Missing her husband's arms, the wife falls atop the couple's dining table, prompting a voice-over that promote United Healthcare's many service and virtual doctor visits.
Trend Themes
1. Humorous Insurance Ads - There is an opportunity for insurance companies to create engaging ads that capture people's attention and entertain them while still promoting their services.
2. Nostalgia-based Ads - Companies can tap into consumers' nostalgia by creating ads that reference popular culture moments from the past, creating a connection with viewers that helps them remember the brand.
3. Multigenerational Marketing - By creating ads that appeal to different age groups, companies can reach a wider audience and tap into the spending power of different generations at once.
Industry Implications
1. Insurance - Insurance companies can use humor in their advertising to create a positive brand image and stand out in a crowded market while still promoting their services.
2. Media and Entertainment - There is an opportunity for production companies to create ads that reference popular culture moments from the past and resonate with different age groups to help brands build strong connections with viewers.
3. Marketing and Advertising - Marketing firms can help their clients create humor and nostalgia-based ads that appeal to a wide range of consumers and stand out from competitors.
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