The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
Mishal Omar — May 24, 2017 — Marketing
References: latina
The Bazta Arpaio Campaign was created to prevent people from voting for now-president Donald Trump and Joe Arpaio from winning due to their anti-immigration stances.
The commercial was inspired by the famous 'Daisy Girl' attack ad, which was created to support Lyndon B. Johnson's presidential campaign against Barry Goldwater, who had a frighteningly cavalier attitude towards the use of nuclear weapons in Vietnam and the devastating effects they would have on the country. The Bazta Arpaio Campaign ad is similar to the 1964 Daisy Girl ad, and features a young, presumably Hispanic girl who is counting the petals on a flower until a woman calls out to her, and two ICE officers are seen approaching her. The campaign ends with the statement: "The Stakes are too high to let Trump and Arpaio win."
While we all now know the results of the Presidential election, activism against Donald's anti-immigration stance has only become more pronounced across the country.
The commercial was inspired by the famous 'Daisy Girl' attack ad, which was created to support Lyndon B. Johnson's presidential campaign against Barry Goldwater, who had a frighteningly cavalier attitude towards the use of nuclear weapons in Vietnam and the devastating effects they would have on the country. The Bazta Arpaio Campaign ad is similar to the 1964 Daisy Girl ad, and features a young, presumably Hispanic girl who is counting the petals on a flower until a woman calls out to her, and two ICE officers are seen approaching her. The campaign ends with the statement: "The Stakes are too high to let Trump and Arpaio win."
While we all now know the results of the Presidential election, activism against Donald's anti-immigration stance has only become more pronounced across the country.
Trend Themes
1. Anti-immigration Activism - Opportunity to support and promote campaigns and initiatives against anti-immigration policies.
2. Political Attack Ads - Opportunity to create powerful and persuasive political ads that draw inspiration from historical campaigns.
3. Increased Activism - Opportunity to engage in activism and raise awareness about immigration issues.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create impactful political ads and campaigns.
2. Political Campaigns - Opportunity for political campaigns to create innovative and persuasive messaging against anti-immigration stances.
3. Nonprofit and Advocacy Organizations - Opportunity for organizations to engage in activism and advocacy efforts to combat anti-immigration policies.
0.9
Score
Popularity
Activity
Freshness
