AAA's Auto Insurance Ad Reveals How It Improves Overall Life
Laura McQuarrie — March 17, 2016 — Autos
Rather than just focusing on its roadside assistance services, AAA's 'Miles of Life' insurance commercial emphasizes how its insurance improves the lives of its members.
While a speedometer is running in the background, the commercial provides snapshots of an ordinary family's life, through both triumphs and low moments like accidents and keys that have been left behind. The number that appears on the speedometer is 160,000, which AAA notes is the number of miles customers typically reach before they need to take advantage of their car insurance policy.
At the end of the commercial, AAA features the tagline: "Insurance that's not just insurance," reminding that its members are able to get more out of every day with perks like assistance with planning trips and discounts on everything from clothing to restaurants and entertainment.
While a speedometer is running in the background, the commercial provides snapshots of an ordinary family's life, through both triumphs and low moments like accidents and keys that have been left behind. The number that appears on the speedometer is 160,000, which AAA notes is the number of miles customers typically reach before they need to take advantage of their car insurance policy.
At the end of the commercial, AAA features the tagline: "Insurance that's not just insurance," reminding that its members are able to get more out of every day with perks like assistance with planning trips and discounts on everything from clothing to restaurants and entertainment.
Trend Themes
1. Personalized Insurance - Opportunity to create insurance policies that cater to individuals' specific needs and provide benefits beyond coverage.
2. Emotional Advertising - Opportunity to connect with customers on a deeper level by highlighting how insurance can positively impact their lives.
3. Integrated Services - Opportunity to offer additional services and perks alongside insurance coverage to enhance customer experience.
Industry Implications
1. Insurance - Disruptive innovation opportunities in developing personalized insurance policies and integrating additional services.
2. Advertising - Disruptive innovation opportunities in leveraging emotional storytelling to connect with customers and differentiate from competitors.
3. Hospitality and Travel - Disruptive innovation opportunities in partnering with insurance companies to offer seamless travel planning experiences and exclusive discounts.
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