This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico
Laura McQuarrie — April 7, 2016 — Lifestyle
References: behance.net & thedieline
The branding and mezcal bottle design for Aqua Que Ataranta created by Futura introduces a lively Mexican "water that stuns."
While the clear liquid is displayed in a glass bottle packaged with a black and white label with simple typography, the branding that supports this design includes vibrant elements inspired by colorful Mexican neighborhoods and cultural figures like the icon of Mexican cinema Pedro Infante.
The uplifting design of the mezcal product is meant to be a tribute to Mexican and Hispanic culture, as well as a reminder that each day should be celebrated and adversity can be dissolved with an uplifting attitude. This product has the appeal of a premium water product, but the edge of a distilled alcohol beverage.
While the clear liquid is displayed in a glass bottle packaged with a black and white label with simple typography, the branding that supports this design includes vibrant elements inspired by colorful Mexican neighborhoods and cultural figures like the icon of Mexican cinema Pedro Infante.
The uplifting design of the mezcal product is meant to be a tribute to Mexican and Hispanic culture, as well as a reminder that each day should be celebrated and adversity can be dissolved with an uplifting attitude. This product has the appeal of a premium water product, but the edge of a distilled alcohol beverage.
Trend Themes
1. Mexican-inspired Branding - Brands can incorporate vibrant elements and cultural references from Mexico to create visually appealing and engaging product designs.
2. Cultural Tribute Packaging - Packaging designs that pay homage to a specific culture can create a strong emotional connection with consumers and differentiate a product in the market.
3. Premium Alcohol Water - Combining the appeal of a premium water product with the unique characteristics of a distilled alcohol beverage can create a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Beverage Packaging - Innovations in packaging designs that incorporate cultural references and vibrant elements can create new opportunities in the beverage packaging industry.
2. Alcoholic Beverages - The combination of premium water and distilled alcohol can disrupt the alcoholic beverage industry, offering a unique and refreshing product.
3. Cultural and Heritage Products - Creating products that pay tribute to a specific culture and celebrate heritage can open up opportunities in the cultural and heritage products industry.
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