Brands extend frozen meal offerings to include plant-based dishes
Implications - As consumers look to balance the pursuit of convenience and concerns around nutrition, many are opting for guilt-free vegan frozen meals. Often emphasizing a lack of GMO ingredients and low sodium levels, such product offerings serve as a reasonable compromise for busy consumers looking to eat well without resorting to takeout. In addition to highlighting the need for brands to satisfy niche consumer palates, this progression illuminates the prioritization of health and wellness even when faced with convenience-driven alternatives.
Workshop Question - How can your brand touch on the health and wellness movement in its offerings or marketing?
Trend Themes
1. Rise of Vegan Frozen Meals - Brands are now extending their frozen meal offerings to include plant-based dishes as consumers look for guilt-free, healthy, and convenient meal options.
2. Use of Probiotics in Frozen Meals - Brands are incorporating probiotics in their frozen meal offerings, which indicates a growing trend of prioritizing digestive health even in convenience-driven alternatives.
3. Artificial Intelligence in Food Production - Chilean company NotCo is using AI technology to create vegan products, which shows a disruptive innovation opportunity to use technology for good to address the issues of global food security.
Industry Implications
1. Frozen Food Industry - Brands in the frozen food industry can benefit from extending their product offerings to include vegan and probiotic options.
2. Health and Wellness Industry - Businesses in the health and wellness industry can capitalize on the growing trend of prioritizing digestive health and incorporating probiotics in their products like frozen meals.
3. Food Technology Industry - There are opportunities for the food technology industry to embrace the use of AI in food production to address issues such as global food security and environmental sustainability.
