Oris' Social Media Experience Takes Instagram Users Underwater
Laura McQuarrie — January 15, 2016 — Marketing
In order to communicate what it's best known for, Swiss watch brand Oris created a fun social media experience to share on Instagram. Oris is most well-known for the deep dives its watches can take, so it decided to replicate this experience without real water. To do this, the brand invited its followers to virtually explore the Bosphorus in an adventure called 'Oris, The Lost Watch.'
The Atlantis-inspired experience has fans look for watches hiding among the pictures posted to Oris' Instagram account. Once a watch is identified, a user can visit the tagged account and like the photo. To actually win a watch, users must share a photo of their own under the #ANewDiscovery tag, using themes like sea, time or depth. Even those who don't want to participate will enjoy scrolling through the brand's artful social feed.
The Atlantis-inspired experience has fans look for watches hiding among the pictures posted to Oris' Instagram account. Once a watch is identified, a user can visit the tagged account and like the photo. To actually win a watch, users must share a photo of their own under the #ANewDiscovery tag, using themes like sea, time or depth. Even those who don't want to participate will enjoy scrolling through the brand's artful social feed.
Trend Themes
1. Virtual Exploration - Brands can create virtual experiences to engage followers and replicate product features without physical limitations.
2. Interactive Social Campaigns - Innovative social media campaigns that involve user participation can enhance brand interaction and generate user-generated content.
3. Visual Storytelling - Using curated social feeds and artistic content can emotionally engage followers and create a unique brand identity.
Industry Implications
1. Watch Industry - Watch companies can use social media to showcase product features through interactive campaigns and immersive experiences.
2. Tourism Industry - Tourism industry can use virtual reality to offer immersive experiences like underwater exploration to attract people to travel.
3. Social Media Industry - Social media platforms can offer new experiences like virtual exhibitions, immersive videos, and creative challenges to engage users and boost user-generated content.
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