Del Toro and Edie Parker Team Up for Social Media-Inspired Collection
Meghan Young — September 18, 2014 — Fashion
References: modaoperandi & refinery29
The emoji fashion collection created by Miami-based shoe designer Del Toro and bag mecca Edie Parker is made not only for hipsters, but the social media obsessed in general. Those who truly get a kick out of iconic emojis and hashtags, will love wearing these stylish loafers and fun clutches around the city. Considering that people shamelessly take selfies throughout the day, emoji fashion isn't something to make fun of.
Created in collaboration with Moda Operandi, the emoji fashion collection embraces everything from the smiling shit emoji to the hashtag 'hot chick.' Available online, these emoji fashion picks can be the perfect gag gift for Secret Santa at the office or even a fun stocking stuffer at home.
Created in collaboration with Moda Operandi, the emoji fashion collection embraces everything from the smiling shit emoji to the hashtag 'hot chick.' Available online, these emoji fashion picks can be the perfect gag gift for Secret Santa at the office or even a fun stocking stuffer at home.
Trend Themes
1. Social Media-inspired Fashion - Fashion brands should explore the integration of social media-inspired designs into their collections as a way to appeal to younger and more digitally-savvy consumers.
2. Emojis as Fashion Statements - The rise of emoji fashion signifies the importance of personal expression and uniqueness among younger consumers, presenting opportunities for brands to offer more customizable products.
3. Crossover Collaborations - Collaborations between fashion brands and other industries like tech and social media could offer innovative product offerings that cater to the changing preferences and lifestyles of consumers.
Industry Implications
1. Fashion - Fashion brands can leverage social media and digital culture to create new and exciting products that appeal to digitally-savvy consumers.
2. Social Media - Social media platforms can collaborate with fashion brands to create more engaging content and experiences for their users that align with their personal interests and preferences.
3. Tech - Tech companies can explore collaborations with fashion brands to innovate the fashion industry and create new products and services that cater to digitally-savvy consumers.
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