For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
Laura McQuarrie — March 29, 2014 — Fashion
3D printing is making it faster and easier than ever for anyone to create bespoke shoes, but the art of making shoes by hand is also dying in the process. However, Prada revived the art and exclusivity that comes with custom shoes with its 'Made to Order' service, which was only offered at its London location on Sloane Street for two days on March 26th and 27th.
Prized Prada customers were invited to order a custom shoe, choosing from nine different shoe styles, five heel heights and three sole colors. For extra personalization, alongside the Prada logo on the bottom of the shoe, consumers also had the chance to add their initials. The custom Prada shoes will take a month to make and will be delivered to recipients in custom, matching boxes.
Prized Prada customers were invited to order a custom shoe, choosing from nine different shoe styles, five heel heights and three sole colors. For extra personalization, alongside the Prada logo on the bottom of the shoe, consumers also had the chance to add their initials. The custom Prada shoes will take a month to make and will be delivered to recipients in custom, matching boxes.
Trend Themes
1. 3D Printing Shoes - The advancement of 3D printing technology is revolutionizing the shoe industry, allowing for faster and easier creation of personalized footwear.
2. Revival of Handmade Shoes - As mass production increases, there is a growing demand for exclusive and handcrafted footwear, presenting an opportunity for artisans to revive the art of shoe making.
3. Customization and Exclusivity - Consumers are seeking unique products that offer personalization and exclusivity, creating an opportunity for brands to offer bespoke services like Prada's 'Made to Order' service.
Industry Implications
1. Fashion and Accessories - The fashion industry can leverage the trends of personalized designer heels by integrating technologies like 3D printing and offering bespoke services to enhance customer experience.
2. Artisan and Craftsman - The handmade shoe industry can capitalize on the demand for exclusivity and craftsmanship by providing personalized and handcrafted footwear options.
3. Luxury Brands - Luxury brands can tap into the desire for customization and exclusivity by offering tailored services and limited edition products to cater to high-end consumer preferences.
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