This Company is Giving Customers a Chance to Design Their Own Scarves
Katherine Pendrill — September 3, 2015 — Fashion
References: ca.burberry & bustle
Burberry has a launched a new service that gives customers the opportunity to design their own personalized scarf. With fall on the way, many consumers are on the hunt for stylish fall accessories. The new Burberry 'Scarf Bar' ensures that every customer has the opportunity to purchase a scarf that fits their own personal style.
The Scarf Bar launches on September 2nd and will be available online and in stores. The new service gives customers an opportunity to create a personalized scarf by choosing from a wide variety of custom options. Customers can choose from 32 different shades of plaid, as well as patterns such as hearts and polka dots. Once customers have chosen their ideal pattern and design, they can then have the scarf monogrammed for an extra special touch.
The Scarf Bar is perfect for those who are looking for unique and luxurious fall accessories.
The Scarf Bar launches on September 2nd and will be available online and in stores. The new service gives customers an opportunity to create a personalized scarf by choosing from a wide variety of custom options. Customers can choose from 32 different shades of plaid, as well as patterns such as hearts and polka dots. Once customers have chosen their ideal pattern and design, they can then have the scarf monogrammed for an extra special touch.
The Scarf Bar is perfect for those who are looking for unique and luxurious fall accessories.
Trend Themes
1. Personalization of Accessories - The trend of personalization in accessories continues to be a lucrative space for companies to explore if they want to offer unique, customized products to customers.
2. Omnichannel Retailing - The Scarf Bar concept demonstrates the power of integrating an in-store experience with an online platform to offer a seamless shopping experience for customers.
3. Monogramming Services - Monogramming services have potential as an add-on feature for mainstream and luxury brands that offer personalized products, increasing customer loyalty and brand value.
Industry Implications
1. Fashion Retail - Fashion retailers can attract more customers and increase sales by offering personalized products and services, whether through customized accessories, apparel, or footwear.
2. E-commerce - The Scarf Bar offers an example to e-commerce sites that want to create a personalized shopping experience by leveraging data to offer customized recommendations to shoppers.
3. Luxury Goods - Luxury goods brands can leverage the success of personalized products to enhance brand value and customer loyalty while also providing added value to their customers.
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