Lighter, sweeter & totally new takes on beer made for passive drinkers
Implications - Today, beer remains the beverage of choice among Americans who drink alcohol. Although men are still the primary beer consumer, accounting for more than 80 percent of the beer consumed (Beer-Brewing.com), there is still a tremendous opportunity for beer brands to capture female alcohol drinkers. Women tend to choose lighter beers and specialty brews, which means beer brands can experiment and create new takes on beer and beer-related products (such as ice cream) to capture the female demographic. In addition, these offbeat brew products may also appeal to more passive drinkers who are more likely to choose a novelty beer than a classic one, just for the fun of it.
Trend Themes
1. Targeting Female Beer Drinkers - Beer brands can experiment and create new takes on beer and beer-related products to capture the female demographic.
2. Innovative Beer Marketing - Beer companies can collaborate with brands and engage in creative marketing to offer unique and interactive experiences, such as creating a website made entirely of chocolate or releasing a specialty margarita-flavored beer.
3. Novelty Beer Products - Passive beer drinkers are more likely to choose novelty beer over classic ones, leading to new opportunities for brands to create unique and unconventional beer flavors such as bacon maple or ice cream infused with beer.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to infuse beer and experiment with unconventional flavors to cater to consumers seeking new gastronomic experiences.
2. Marketing and Advertising - The marketing and advertising industry can help beer companies engage with consumers through creative marketing campaigns and collaborations with unique brands, such as chocolate sculptors or ice cream makers.
3. Packaging and Product Design - The packaging and product design industry can offer new ideas for beer brands to appeal to female drinkers or create unique packaging designs that reflect new and unconventional beer flavors.
