Autos with augmented reality features enhance driving
Implications - The benefits and advantages of using augmented reality have been shown in both technological innovation and marketing, so it comes as no surprise that many car brands are beginning to infuse the technology into their latest models -- for example, Mercedes' gesture-controlled DICE dashboard. At the same time, tech designers are also developing special AR driving tools, such as enhanced GPS applications and virtual games for children. These augmented reality innovations enhance the driving experience, making commutes a safer and more pleasant experience for everyone, from the driver to those sitting in the backseat.
Trend Themes
1. Augmented Reality - The integration of augmented reality technology enhances the driving experience providing a safer and more pleasant experience.
2. Gesture Control - Gesture-controlled technology is being incorporated in car dashboards, providing drivers with a futuristic and intuitive way to interact with their vehicle.
3. Virtual Reality - Virtual reality technology is being used in GPS devices and backseat entertainment, creating a more immersive and engaging experience for passengers.
Industry Implications
1. Automotive Industry - The automotive industry has been incorporating technological innovations like augmented and virtual reality to enhance the driving experience and create safer vehicles.
2. GPS Navigation Industry - The GPS navigation industry is integrating virtual and augmented reality technology to provide more accurate and intuitive directions to drivers.
3. Entertainment Industry - The entertainment industry is exploring new avenues for immersive experiences, such as virtual and augmented reality backseat entertainment systems.
