Spill-Proof Beer by Hahn Puts an End to Wasted Alcohol
Harris Jay Rosenberg Alterman — March 15, 2012 — Marketing
Hahn has released a commercial in which the company introduces its concept for Spill-Proof Beer. People in crowded bars are often bumped while moving through crowds, resulting in their beverage spilling everywhere. Hahn said no more and took initiative to solve a classic bar problem.
As one can see from the short video, the device works by attaching a harness to one's body that has a mechanical arm sticking out of it. Even if the person wearing the device dances or gets knocked, the arm doesn't move, keeping the beer full to the brim.
It's hard to tell from this small preview if Spill-Proof Beer is a real invention or just a clever marketing idea by Hahn; hopefully it's both.
As one can see from the short video, the device works by attaching a harness to one's body that has a mechanical arm sticking out of it. Even if the person wearing the device dances or gets knocked, the arm doesn't move, keeping the beer full to the brim.
It's hard to tell from this small preview if Spill-Proof Beer is a real invention or just a clever marketing idea by Hahn; hopefully it's both.
Trend Themes
1. Spill-proof Beer - Disruptive innovation opportunity: Develop new spill-proof beverage containers or attachments that prevent liquid wastage in crowded environments.
2. Mechanical Arm Technology - Disruptive innovation opportunity: Apply mechanical arm technology to create a range of products and devices that remain stable and unaffected by external forces.
3. Solving Bar Problems - Disruptive innovation opportunity: Identify and address common challenges faced in bars and develop innovative solutions to enhance customer experience.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Reimagine beverage packaging designs to incorporate spill-proof features and prevent liquid wastage during transportation and handling.
2. Robotics and Automation - Disruptive innovation opportunity: Utilize robotics and automation technologies to create stable and immovable devices that can be applied across various industries.
3. Hospitality and Entertainment - Disruptive innovation opportunity: Explore new technologies and solutions to improve customer experiences in crowded establishments such as bars and entertainment venues.
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