Anheuser Busch Leads the Pack in Eco-Friendly, Socially Conscious Brewing
Omar Yusuf — September 6, 2011 — Eco
References: anheuser-busch & treehugger
Anheuser-Busch is the world's largest brewery and is responsible for providing the most popular and widely enjoyed beers on the planet: Budweiser, Stella Artois, Beck's, Rolling Rock and Alexander Keith's are all included in the company's brand portfolio.
While drinking is all well and fun, a major problem arises upon closer inspection. Brewing beer can be incredibly wasteful and millions of gallons of water are often lost, discarded or tainted during the fermentation process. Luckily, Anheuser-Busch took it upon itself to begin recycling and redirecting the concocted liquid to local homes. The company, which deals with almost 4,000 tonnes of water a day, supplies the majority of the recycled water to over 2,400 families in Hanyang, the epicenter of the company's Chinese operations. Over the course of a single year, this socially aware initiative will provide locals with more than 1.5 million tonnes of fresh water.
Corporate citizenship is about contributing to the communities which benevolently permit huge factories and manufacturing facilities to be built near their homes. Sometimes jobs are offered, sometimes housing developments are promised, but in the case of Anheuser-Busch, a little water went a long way.
While drinking is all well and fun, a major problem arises upon closer inspection. Brewing beer can be incredibly wasteful and millions of gallons of water are often lost, discarded or tainted during the fermentation process. Luckily, Anheuser-Busch took it upon itself to begin recycling and redirecting the concocted liquid to local homes. The company, which deals with almost 4,000 tonnes of water a day, supplies the majority of the recycled water to over 2,400 families in Hanyang, the epicenter of the company's Chinese operations. Over the course of a single year, this socially aware initiative will provide locals with more than 1.5 million tonnes of fresh water.
Corporate citizenship is about contributing to the communities which benevolently permit huge factories and manufacturing facilities to be built near their homes. Sometimes jobs are offered, sometimes housing developments are promised, but in the case of Anheuser-Busch, a little water went a long way.
Trend Themes
1. Eco-friendly Brewing - The success of Anheuser-Busch's eco-friendly brewing initiative shows the increasing demand for environmentally sustainable manufacturing practices in the beverage industry.
2. Socially Conscious Supply Chain - Anheuser-Busch's efforts to provide recycled water to local families demonstrates the importance of corporate social responsibility in the beverage industry's supply chain management.
3. Water Conservation - Anheuser-Busch leads the way in addressing the water waste issue in the brewing process, paving the way for water conservation efforts in the beverage industry as a whole.
Industry Implications
1. Beverage Manufacturing - Anheuser-Busch's eco-friendly and socially conscious brewing practices offer opportunities for other beverage manufacturers to improve their environmental and social impact as well.
2. Sustainability Consulting - With the increasing demand for sustainable manufacturing practices in the beverage industry, there is a growing need for sustainability consulting services to help businesses develop and implement such initiatives.
3. Water Treatment - Anheuser-Busch's water recycling initiative highlights the importance of efficient and effective water treatment technologies in the beverage industry to conserve resources and protect the environment.
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