Choco-Coat.com Sweetens Up the Reality of Child Slavery in Cocoa Farms
Peter Vallas — April 24, 2011 — Social Good
References: choco-coat & creativity-online
Anti-Slavery.org has released a new site called Choco-Coat.com that is aimed at the child slavery that goes on in countries around the world with cocoa farms.
As Easter is approaching, much of the chocolate we may be enjoying came from the hands of child slaves. The Ivory Coast produces 40 percent of the world's cocoa and due to lack of strict ethical standards, many children are forced to be workers in cocoa farms across the African country.
Choco-Coat.com was crafted to force cocoa traders to face the truth of where their cocoa actually comes from. The interactive site will take any text and "sugar-coat" it just as the cocoa traders have been doing with their actions. The overall site is fun, yet informative and very real.
As Easter is approaching, much of the chocolate we may be enjoying came from the hands of child slaves. The Ivory Coast produces 40 percent of the world's cocoa and due to lack of strict ethical standards, many children are forced to be workers in cocoa farms across the African country.
Choco-Coat.com was crafted to force cocoa traders to face the truth of where their cocoa actually comes from. The interactive site will take any text and "sugar-coat" it just as the cocoa traders have been doing with their actions. The overall site is fun, yet informative and very real.
Trend Themes
1. Ethical Sourcing - Opportunity for companies to implement strict ethical standards to ensure their supply chains are free of child slavery.
2. Transparency Campaigns - Trend towards initiatives, like Choco-Coat.com, that aim to educate and inform consumers about the origins of products.
3. Supply Chain Traceability - Growing demand for technologies and systems that enable tracking and tracing of raw materials throughout the supply chain to guarantee transparency.
Industry Implications
1. Food & Beverage - Food and beverage companies can leverage the ethical sourcing trend to differentiate their brand and ensure responsible sourcing of ingredients.
2. Technology - Opportunity for technology companies to develop innovative traceability solutions for supply chains to meet the increasing demand for transparency.
3. Social Activism - Influential role of social activism in driving transparency campaigns and pressuring companies to address ethical issues in their supply chains.
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