The New Quaker Overnight Oats Make for a Great Grab-and-Go Breakfast
Mary Van Puymbroeck — July 20, 2017 — Lifestyle
References: quakeroats & packagingdigest
The new 'Quaker Overnight Oats' cups make for a great grab-and-go breakfast.
This tasty breakfast cups are based off the popular Millennial-influenced breakfast -- overnight oats. To save time in the morning, consumers will mix together an oatmeal, milk and fruit blend and let it steep in the refrigerator overnight. In the morning they can grab the container and have a tasty, hearty breakfast on the go. By offering a pre-mixed grab-and-go cup, Quaker is appealing to health-conscious consumers looking for an easy and healthy breakfast. The Quaker Overnight Oats cups are available in four flavors -- 'Blueberry, Banana & Vanilla Bliss,'Toasted Coconut & Almond Crunch,' 'Orchard Peach Pecan Perfection' and 'Raisin Walnut Honey Perfection.'
This prepackaged convenience is a great way for consumers to save time and money in the morning.
This tasty breakfast cups are based off the popular Millennial-influenced breakfast -- overnight oats. To save time in the morning, consumers will mix together an oatmeal, milk and fruit blend and let it steep in the refrigerator overnight. In the morning they can grab the container and have a tasty, hearty breakfast on the go. By offering a pre-mixed grab-and-go cup, Quaker is appealing to health-conscious consumers looking for an easy and healthy breakfast. The Quaker Overnight Oats cups are available in four flavors -- 'Blueberry, Banana & Vanilla Bliss,'Toasted Coconut & Almond Crunch,' 'Orchard Peach Pecan Perfection' and 'Raisin Walnut Honey Perfection.'
This prepackaged convenience is a great way for consumers to save time and money in the morning.
Trend Themes
1. Grab-and-go Breakfast - Pre-mixed grab-and-go cups of overnight oats cater to busy, health-conscious consumers who prioritize convenience and good nutrition.
2. Convenience Foods - Convenience foods such as prepackaged overnight oats can increasingly capture the attention of consumers who value practicality and healthy food choices.
3. Healthy Eating - Pre-made oat-based breakfast cups respond to the growing trend of health-conscious consumers who seek convenient, nutritious food options.
Industry Implications
1. Food and Beverage - Food and beverage companies can launch similar products that leverage the convenience and nutritional value of pre-made breakfast cups to target the current consumer demand.
2. Packaged Foods - Packaged foods companies can invest in easy-to-make and healthy breakfast options to take advantage of the increasing popularity of convenient food choices.
3. Grocery Retail - Grocery retailers can respond to the demands of consumers with increasingly busy lifestyles by offering creative and nutritious grab-and-go breakfast options that cater to their needs.
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