'The Juice Truck' Makes Soft Serve from Cashew Milk and Raw Vanilla
Mary Van Puymbroeck — August 2, 2017 — Lifestyle
References: thejuicetruck & dailyhive
The Yaletown location of 'The Juice Truck' in Vancouver, Canada, will now serve seasonal matcha vegan soft serve ice cream.
The plant-based eatery has started to serve vegan soft serve with delicious and unexpected seasonal flavors like matcha, acai and pumpkin. The Juice Truck is known for its tasty vegan fare and now residents of Metro Vancouver will be able to indulge without the guilt. Consumers can also get their vegan soft serve topped with fancy treats like vegan brownies and sprinkles.
The Juice Truck's vegan soft serve is made out of house-made cashew milk, coconut milk and raw vanilla. While the Yaletown location is currently the only one that serves matcha vegan soft serve, the chain hopes to introduce the ice cream to its 5th Avenue and soon-to-come Stevenson spot in the near future.
The plant-based eatery has started to serve vegan soft serve with delicious and unexpected seasonal flavors like matcha, acai and pumpkin. The Juice Truck is known for its tasty vegan fare and now residents of Metro Vancouver will be able to indulge without the guilt. Consumers can also get their vegan soft serve topped with fancy treats like vegan brownies and sprinkles.
The Juice Truck's vegan soft serve is made out of house-made cashew milk, coconut milk and raw vanilla. While the Yaletown location is currently the only one that serves matcha vegan soft serve, the chain hopes to introduce the ice cream to its 5th Avenue and soon-to-come Stevenson spot in the near future.
Trend Themes
1. Plant-based Soft Serve - There is a growing trend of plant-based soft serve ice cream made from alternative milks and unique flavors, offering a guilt-free indulgence for consumers.
2. Seasonal Vegan Flavors - The use of seasonal flavors like matcha, acai, and pumpkin in vegan soft serve creates a unique and ever-changing menu that appeals to adventurous eaters.
3. Customizable Toppings - The option to add fancy treats like vegan brownies and sprinkles to vegan soft serve allows for personalized and indulgent dessert experiences.
Industry Implications
1. Plant-based Food - The rise in popularity of plant-based soft serve ice cream presents a disruptive innovation opportunity in the plant-based food industry.
2. Dessert - The use of alternative milks and unique flavors in soft serve ice cream offers a disruptive innovation opportunity in the dessert industry.
3. Food Service - The customizable toppings and unique flavors of vegan soft serve create a disruptive innovation opportunity in the food service industry.
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