Kool Pool's Float Shapes Resonate with Millennials
References: kickstarter & metro
Kool Pool is a pool float company with products specifically designed to resonate with Millennials. The cheeky company currently offers 7 different float shapes, each of which should appeal to those in the Millennial generation while still standing up to its stated purpose as a tool for pool relaxation.
Kool Pool's floats include an avocado, a wiener dog, a gold chain, a xanax pill, a pair of (tastefully concealed) breasts, a corn dog, and a joint. Beyond their in-joke references, Kool Pool opted for many of the shapes in order to fulfill classic pool float tasks. The wiener dog, for example, is the perfect length to serve as a raft, and the avocado's "pit" is actually a detachable beach ball, while the cavity that hold the pit is ideally shaped for sitting.
Kool Pool's floats include an avocado, a wiener dog, a gold chain, a xanax pill, a pair of (tastefully concealed) breasts, a corn dog, and a joint. Beyond their in-joke references, Kool Pool opted for many of the shapes in order to fulfill classic pool float tasks. The wiener dog, for example, is the perfect length to serve as a raft, and the avocado's "pit" is actually a detachable beach ball, while the cavity that hold the pit is ideally shaped for sitting.
Trend Themes
1. Millennial-themed Pool Floats - The rise of Millennial-themed pool floats presents an opportunity for companies to tap into this niche market with creative and unique designs
2. Cheeky Float Shapes - The popularity of unconventional float shapes based on in-jokes and humor creates space for more unique and personalized pool accessories.
3. Functional Floats with Novel Design - The design of floats that combine functionality with novel design concepts help companies differentiate themselves in a highly competitive market and appeal to a wider consumer base.
Industry Implications
1. Pool Accessories - Companies in the pool accessories industry can leverage the trend of Millennial-themed pool floats to increase sales and tap into niche markets with unique designs.
2. Outdoor Recreation - Outdoor recreation companies can use creative and unconventional designs in pool floats to appeal to younger generations and stand out among competitors.
3. Humor and Gift Retail - Retailers specializing in humorous and novelty gifts can expand their product lines to include cheeky pool floats and tap into the growing market of Millennial consumers looking for humorous and unconventional pool accessories.
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