Van Leeuwen Artisan Ice Cream Draws on Iconic Imagery for its Branding
Mary Van Puymbroeck — June 30, 2017 — Marketing
References: vanleeuwenicecream & behance.net
Van Leeuwen Artisan Ice Cream is a craft ice cream company founded in Brooklyn, New York.
Van Leeuwen initially opened for business in 2008 as an ice cream truck attempting to revive classic American ice cream flavors. The brand creates artisan vegan and dairy-based flavors using organic and ethically sourced ingredients. Reflective of the product itself, Van Leeuwen's recently updated its packaging to feature simple design details. Each flavor has its own color scheme -- dairy-based ice creams are served in solid colored tubs, and vegan ice creams are served in white tubs with accent color detailing. The result is fun, retro-looking branding that clearly distinguishes each flavor.
Van Leeuwen Artisan Ice Cream has locations in New York and Los Angeles with ice cream trucks available for rent in each city.
Van Leeuwen initially opened for business in 2008 as an ice cream truck attempting to revive classic American ice cream flavors. The brand creates artisan vegan and dairy-based flavors using organic and ethically sourced ingredients. Reflective of the product itself, Van Leeuwen's recently updated its packaging to feature simple design details. Each flavor has its own color scheme -- dairy-based ice creams are served in solid colored tubs, and vegan ice creams are served in white tubs with accent color detailing. The result is fun, retro-looking branding that clearly distinguishes each flavor.
Van Leeuwen Artisan Ice Cream has locations in New York and Los Angeles with ice cream trucks available for rent in each city.
Trend Themes
1. Craft Ice Cream - Opportunity for artisan ice cream makers to tap into the growing demand for high-quality, unique flavors.
2. Organic Ingredients - Potential for businesses to cater to health-conscious consumers by using organic and ethically sourced ingredients in their products.
3. Retro Branding - Brands can leverage nostalgia and simplistic design to create visually appealing packaging that stands out on store shelves.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can explore innovative techniques and flavors to capture the craft ice cream market.
2. Food Packaging - Packaging companies can develop creative and customizable designs to meet the demand for visually appealing retro branding in the food industry.
3. Food Trucks - Opportunity for entrepreneurs to capitalize on the popularity of food trucks by offering unique and high-quality artisan ice cream flavors.
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