The Virage Shooting Brake Zagato Blends British and Italian Engineering
Rahul Kalvapalle — September 8, 2014 — Autos
References: zagato.it & designboom
The Aston Martin Virage Shooting Brake Zagato is a classic Virage with a difference -- it features a bespoke body design created by Milan-based coach-building company Zagato Atelier. The design was created to commemorate Zagato Atelier's 95 years in the coach-building industry. This one-of-a-kind car was created by a European client, and is the third installation of the Aston Martin-Zagato Centennial trilogy that includes the DBS coupe and DBP spider versions.
The Aston Martin Virage Shooting Brake Zagato pays tribute to Italian coach-building traditions while also respecting British designs. The luxurious two-door coupe has a functional boot designed to accommodate its owner's passion for various sport and leisure activities, while providing the famous fast driving experience associated with Aston Martin. The car was displayed at the Chantilly Arts and Elegance Show.
Photo Credits: designboom, zagato.it
The Aston Martin Virage Shooting Brake Zagato pays tribute to Italian coach-building traditions while also respecting British designs. The luxurious two-door coupe has a functional boot designed to accommodate its owner's passion for various sport and leisure activities, while providing the famous fast driving experience associated with Aston Martin. The car was displayed at the Chantilly Arts and Elegance Show.
Photo Credits: designboom, zagato.it
Trend Themes
1. Bespoke Body Designs - The creation of bespoke body designs offers disruptive innovation opportunities in the automotive industry by allowing for personalized and unique vehicles.
2. Coach-building Industry - The coach-building industry has the potential for disruptive innovation by combining traditional craftsmanship with modern technologies and materials to create exclusive and high-end vehicles.
3. Blending British and Italian Engineering - The blending of British and Italian engineering in the automotive sector presents opportunities for disruptive innovation through the fusion of different design philosophies and technical expertise.
Industry Implications
1. Automotive Industry - The automotive industry can explore disruptive innovation by embracing bespoke body designs and incorporating them into production models to cater to customers' desire for personalized vehicles.
2. Luxury Car Manufacturing - Luxury car manufacturers have the potential for disruptive innovation by collaborating with coach-building companies to create limited-edition models that combine traditional craftsmanship with cutting-edge technology.
3. Design and Engineering - The design and engineering industry can capitalize on the fusion of British and Italian engineering philosophies to create innovative vehicles that blend style, performance, and functionality.
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