Charles Hotel Rewards Smart Transportation Choices
Katie Cordrey — November 29, 2010 — World
References: harvardsquareparking & springwise
The Cambridge, Massachusetts' Charles Hotel rewards guests who make smart transportation choices, including free bicycle parking for two-wheeled travelers and a free charging station for those who drive electric and hybrid vehicles.
The Charles Hotel rewards don't end there: parking rates are adjusted down for smaller vehicles and special parking spots in a posh parking area are reserved for little cars like Smart cars and Mini Coopers.
Implications - The Charles Hotel also has an area to fill your tires with air if you happen to be running low. If you didn't bring a bike, there is no need to fret because the hotel rents them out to their guests! The bicycles are Electra Amsterdam Classic bicycles and feature a basket on the front handle bars. They also come with a helmet, lock and a map.
The Charles Hotel rewards don't end there: parking rates are adjusted down for smaller vehicles and special parking spots in a posh parking area are reserved for little cars like Smart cars and Mini Coopers.
Implications - The Charles Hotel also has an area to fill your tires with air if you happen to be running low. If you didn't bring a bike, there is no need to fret because the hotel rents them out to their guests! The bicycles are Electra Amsterdam Classic bicycles and feature a basket on the front handle bars. They also come with a helmet, lock and a map.
Trend Themes
1. Smart Transportation Choices - Opportunity for businesses to reward customers who make environmentally-friendly transportation choices, such as offering free bicycle parking and charging stations for electric and hybrid vehicles.
2. Adjusting Parking Rates - Potential for businesses to optimize parking rates based on vehicle size, promoting the use of smaller and more efficient vehicles.
3. Bicycle Rental Services - Emerging trend of hotels offering bicycle rental services to guests, providing convenient and eco-friendly transportation options.
Industry Implications
1. Hospitality Industry - Hotels and resorts can capitalize on the trend of eco-driven rewards by implementing smart transportation benefits for guests, attracting environmentally-conscious travelers.
2. Automotive Industry - Automakers and charging station providers can explore partnerships with hotels to enhance the availability of charging stations for electric and hybrid vehicles, contributing to the growth of smart transportation choices.
3. Bicycle Rental Industry - Bicycle rental companies can collaborate with hotels to expand their services, enabling tourists to easily access bicycles and explore the surrounding area in an eco-friendly manner.
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