El Burro Lets Restaurant Goers Get Perfect Shots of Their Food
Michael Baxter — April 25, 2014 — Tech
References: elburro.co.za & springwise
El Burro is hopping on the #foodporn wave by allowing their restaurant visitors the perfect station to take professional style Instagram photos of their food. Wi-Fi network MWEB has set up a portable lighting station in the restaurant that can be adjusted to get the best photo possible for the #dinnercam campaign.
It seems that taking photos of well-prepared meals is becoming more important than eating the meals themselves. At El Burro, visitors can not only get a digital copy of their food by using the portable studio, but they can also get a physical copy of their image by uploading the food to Instagram and hashtagging it #dinnercam.
This whole movement is merging dining out with technology and social media, making for a much more fun and interactive experience.
It seems that taking photos of well-prepared meals is becoming more important than eating the meals themselves. At El Burro, visitors can not only get a digital copy of their food by using the portable studio, but they can also get a physical copy of their image by uploading the food to Instagram and hashtagging it #dinnercam.
This whole movement is merging dining out with technology and social media, making for a much more fun and interactive experience.
Trend Themes
1. Food Photography - Restaurants offering photo-friendly features for patrons presents an opportunity for businesses to create memorable dining experiences.
2. Social Media Integration - Integrating social media with dining experiences offers a disruptive innovation opportunity, allowing for virality to boost brand awareness and foot traffic.
3. Portable Lighting Stations - Creating portable lighting stations for patrons to take professional-style Instagram photos of their meals allows for a new product offering that caters to social media users.
Industry Implications
1. Restaurant Industry - Restaurants can differentiate themselves and attract new customers by offering unique experiences that cater to the growing trend of social media and food photography.
2. Photography Industry - Partnering with restaurants to offer portable lighting stations for food photography presents an opportunity to expand into a new market and create mutually beneficial partnerships.
3. Social Media Industry - The intersection of dining experiences, technology, and social media presents an opportunity for social media companies to partner with restaurants and offer tailored features that enhance the dining experience for customers.
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