Carmel Wineries Arranged Extremely Instragrammable Dining Events
Alyson Wyers — April 30, 2015 — Marketing
References: carmelwines.co.il & psfk
A series of dining events called FOODOGRAPHY were held specifically so expert Instagrammers could take appetizing pictures of their meals. Catering to foodies and social media influencers, the continuous dining events and workshops center around photogenic courses.
Created to help Israel-based Carmel Wineries connect with younger audiences, FOODOGRAPHY featured food made by chef Meir Adoni, owner of the Tel Aviv-based Catit restaurant group. The Michelin standard dishes he served were inspired by the coloring and concept of red wine. The winery also worked with a ceramic artist to create the 360 (a spinning platform for optimal video shooting) and the Limbo (for capturing still pictures). Top food photographer Dan Perez was also on hand to give diners pro tips.
Created to help Israel-based Carmel Wineries connect with younger audiences, FOODOGRAPHY featured food made by chef Meir Adoni, owner of the Tel Aviv-based Catit restaurant group. The Michelin standard dishes he served were inspired by the coloring and concept of red wine. The winery also worked with a ceramic artist to create the 360 (a spinning platform for optimal video shooting) and the Limbo (for capturing still pictures). Top food photographer Dan Perez was also on hand to give diners pro tips.
Trend Themes
1. Social Media Marketing - Opportunities for businesses to leverage the power of social media influencers and photography to promote their products and engage with younger audiences.
2. Food Tourism - The rise of events and workshops centered around photogenic food courses cater to foodies and travelers looking for unique dining experiences.
3. Cross-industry Collaboration - Collaborations between wineries, chefs, artists, and photographers create innovative dining experiences and new marketing strategies.
Industry Implications
1. Wine and Beverage - Wineries can explore partnerships and collaborations to connect with younger consumers and create immersive dining experiences.
2. Hospitality and Culinary - Restaurants and culinary businesses can capitalize on the trend of photogenic dining experiences to attract foodies and social media influencers.
3. Photography and Media - Photographers, artists, and media professionals can offer their expertise to create visually appealing events and capture unique content for brands and individuals.
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