Hanna Bogatova Captures Her Models Up in Smoke
Peter Vallas — January 30, 2011 — Art & Design
Belarus-based Hanna Bogatova is a 22-year-old photographer and graphic designer whose projects come from her life around her. Her portraits are both beautiful and unique.
In some of Hanna Bogatova's portraits, she includes her subjects smoking and exhaling smoke. She uses various lighting and shooting techniques to create vintage and dark atmospheres. Check out the gallery for these smoke-puffing photos.
Implications - The featured works of Hanna Bogatova show off a type of lifestyle that many can relate to. Businesses that relate their products to specific lifestyles will satisfy consumers who fit into that niche. Most objects can be presented to fit in with many different types of lifestyles by using smart advertising and marketing campaigns. Often times, one item can be presented to multiple audiences by rearranging ad campaigns.
In some of Hanna Bogatova's portraits, she includes her subjects smoking and exhaling smoke. She uses various lighting and shooting techniques to create vintage and dark atmospheres. Check out the gallery for these smoke-puffing photos.
Implications - The featured works of Hanna Bogatova show off a type of lifestyle that many can relate to. Businesses that relate their products to specific lifestyles will satisfy consumers who fit into that niche. Most objects can be presented to fit in with many different types of lifestyles by using smart advertising and marketing campaigns. Often times, one item can be presented to multiple audiences by rearranging ad campaigns.
Trend Themes
1. Smoking Aesthetics - An emerging trend of incorporating smoking into artistic photography and videography.
2. Lifestyle Marketing - A trend in marketing products based on specific lifestyles, as seen in the smoking-themed photography of Hanna Bogatova.
3. Lighting Techniques - A trend in the use of varied lighting techniques to create unique atmospheres in photography and videography.
Industry Implications
1. Tobacco and Smoking Accessories - Tobacco and smoking accessories industries can capitalize on smoking aesthetics as a way to appeal to younger audiences.
2. Fashion and Apparel - Fashion and apparel companies can use specific lifestyles to develop marketing campaigns and target specific consumer groups.
3. Photography and Videography - Photography and videography industries can adopt new lighting techniques to create distinct and visually appealing atmospheres.
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