The WWF Campaign Tags the Environment for Awareness
Meghan Young — July 6, 2010 — Eco
References: decouvrir.ogilvy.fr & fubiz.net
Although to many graffiti is considered a work of art, when seen in the context portrayed in the latest WWF campaign, it's hard to think of it as more than simple defacement.
This powerful WWF Campaign was created by Oglivy Paris. Accompanied by the tagline, "What will it take before we respect the planet?" it adds to past impressive marketing endeavors for the World Wildlife Foundation.
This powerful WWF Campaign was created by Oglivy Paris. Accompanied by the tagline, "What will it take before we respect the planet?" it adds to past impressive marketing endeavors for the World Wildlife Foundation.
Trend Themes
1. Graffiti Awareness - Opportunity to use graffiti as a medium to raise awareness for social and environmental issues.
2. Creative Marketing Campaigns - Utilizing unconventional and visually striking campaigns to make a powerful statement.
3. Environmental Activism - Increasing efforts to raise awareness and drive action towards preserving the environment.
Industry Implications
1. Art and Design - The art and design industry can embrace graffiti as a form of expression and use it to create awareness campaigns.
2. Advertising and Marketing - Innovative marketing agencies can utilize graffiti-inspired campaigns to create impactful messages and engage audiences.
3. Non-profit Organizations - Environmental organizations can leverage creative campaigns, like the WWF campaign, to amplify their message and rally support for conservation efforts.
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