The Method Summer Collection Features Droplets of Delightful Color
Amelia Roblin — February 13, 2014 — Marketing
References: methodhome & thedieline
Looking at the Method Summer Collection, it makes me think about previous Method packaging schemes that have been launched in recent years. This skincare company sure knows how to make a plastic bottle look pretty. With this line of new products there is a squeezable bottle and a pair of pump containers, both utterly delectable and holding dessert-inspired flavors.
The transparent material is molded into bulbous forms in the case of two of the vessels, taking that raindrop shape that's typical of these wonderful soapy products. The hand wash and body wash are clear as well, making the markings of the labels all the more pronounced. This same droplet motif is sprinkled all over the Method Summer Collection in a different direction for every fragrance. Each one also features its own distinctive palette of vivid hues.
The transparent material is molded into bulbous forms in the case of two of the vessels, taking that raindrop shape that's typical of these wonderful soapy products. The hand wash and body wash are clear as well, making the markings of the labels all the more pronounced. This same droplet motif is sprinkled all over the Method Summer Collection in a different direction for every fragrance. Each one also features its own distinctive palette of vivid hues.
Trend Themes
1. Stylish Packaging - Innovative packaging designs that transform ordinary bottles into visually appealing products.
2. Transparent Containers - The use of transparent materials to enhance the visual appeal of skincare and beauty products.
3. Theme-based Collections - Creating product lines inspired by specific themes, such as dessert flavors, to add excitement and novelty.
Industry Implications
1. Skincare - Opportunities for skincare companies to differentiate their products through creative and attractive packaging designs.
2. Beauty - Innovations in packaging that can captivate consumers' attention and create a unique selling point for beauty products.
3. Consumer Goods - The incorporation of eye-catching packaging designs to elevate the appeal of everyday products and attract consumers.
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