The Etude House Sweet Recipe Collection is Delicious
Ariel Weber — February 25, 2013 — Marketing
References: kollectionk & gizmodiva
The Etude House Sweet Recipe makeup collection brings together some of the greatest things on earth: sweets and cosmetics.
The cosmetics may be inspired by desserts but unfortunately they do not taste like them. However, they do take the color palette as well as aromas from these delectable sweets and infuses them into the line to create a concoction of beauty products.The Fairy Tale classic Hansel and Gretel served as the inspiration for the scrumptuous line of lipsticks, eyeshadows and glosses. As can be seen from the printed advertisements, some of the flavors featured in the collection include ice cream, savory chocolates, and fruit flavors such as strawberry, lychee and mango. The cosmetics are finished off with adorable packaging, which really makes the cosmetic lines truly irresistible. The Etude House Sweet Recipe collection guarantees an experience, which “perfectly represents the sweet dessert fulfilling the five senses.”
The cosmetics may be inspired by desserts but unfortunately they do not taste like them. However, they do take the color palette as well as aromas from these delectable sweets and infuses them into the line to create a concoction of beauty products.The Fairy Tale classic Hansel and Gretel served as the inspiration for the scrumptuous line of lipsticks, eyeshadows and glosses. As can be seen from the printed advertisements, some of the flavors featured in the collection include ice cream, savory chocolates, and fruit flavors such as strawberry, lychee and mango. The cosmetics are finished off with adorable packaging, which really makes the cosmetic lines truly irresistible. The Etude House Sweet Recipe collection guarantees an experience, which “perfectly represents the sweet dessert fulfilling the five senses.”
Trend Themes
1. Dessert-inspired Cosmetics - Opportunity for creating cosmetics that take inspiration from desserts, infusing color palettes and aromas to create unique beauty products.
2. Adorable Packaging - Opportunity for cosmetics brands to incorporate adorable packaging that adds an extra layer of appeal to the product.
3. Multi-sensory Experiences - Opportunity to create beauty products that provide a multi-sensory experience, appealing to not just the visual sense but also the sense of smell and touch.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity for the cosmetics industry to create unique product lines inspired by desserts, enhancing customer appeal and creating a unique selling proposition.
2. Packaging Industry - Disruptive innovation opportunity for packaging companies to develop adorable and attractive packaging designs for cosmetic products, adding value to the overall product experience.
3. Fragrance Industry - Opportunity for the fragrance industry to collaborate with cosmetics companies to create beauty products that not only look appealing but also smell delightful, providing a unique sensory experience.
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