Harrods Introduces One of the Most Expensive Perfumes
Vasiliki Marapas — October 7, 2014 — Luxury
References: harrods & luxurylaunches
For the launch of its Salon du Parfum in-store boutique, Harrods created the luxurious, one-of-a-kind, ridiculously expensive perfume 'No1 Passant Guardant.' Well, more specifically, it enlisted British perfumer Clive Christian to create the opulent fragrance, which was then bottled in a beautiful crystal vessel featuring 24-carat gold lattice work and 2,000 individually set diamonds.
The cost of the perfume, and its extravagant bottle, will set you back about $228,580. Yes, that is the down payment for a house. No, I am not kidding.
Unfortunately, the bottle contains the standard amount of perfume -- meaning you'll run out just as quickly as the regular drug-store brand. On the bright side, you will at least be left with a beautiful home decor item.
The cost of the perfume, and its extravagant bottle, will set you back about $228,580. Yes, that is the down payment for a house. No, I am not kidding.
Unfortunately, the bottle contains the standard amount of perfume -- meaning you'll run out just as quickly as the regular drug-store brand. On the bright side, you will at least be left with a beautiful home decor item.
Trend Themes
1. Luxury Fragrances - The trend of extravagant crystal fragrances showcases the potential for luxury brands to offer exclusive, high-end perfume experiences.
2. Opulent Packaging - The trend of using crystal vessels with gold lattice work and diamonds for perfume packaging presents opportunities for premium packaging companies to cater to the luxury market.
3. Experiential Retail - The trend of creating in-store boutiques like Harrods' Salon du Parfum highlights the need for retailers to provide immersive fragrance experiences for customers, leading to potential collaborations with perfumers.
Industry Implications
1. Perfume - The luxury perfume industry has the potential to tap into the market of high-net-worth individuals seeking exclusive, extravagant fragrances like 'No1 Passant Guardant.'
2. Jewelry - The jewelry industry can explore partnerships with perfume brands to create unique crystal vessels adorned with diamonds, catering to consumers looking for opulent packaging.
3. Retail - The retail industry, particularly high-end department stores, can capitalize on the trend of experiential retail by creating dedicated fragrance boutiques that offer luxurious perfume experiences.
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