Divine's Milk Chocolate Bees is the Result of a New Partnership
Tiana Reid — March 13, 2013 — Social Good
References: beehappyplants & divinechocolate
The popular fair trade chocolate brand based in the UK, Divine, is always coming out with something new and this time around, as the weather keeps clutching on to winter in some parts of the world, it's a spring-friendly treat: milk chocolate bees. It's a result of a partnership the social business has created with Bee Happy Pants, a company that promotes the bee population in Britain through wild flower sales.
According to Divine, "we’ve produced our delicious chocolate bees as a reminder of how vital bees are to the planet’s eco-system -- they’re responsible for pollinating 70% of the food we eat. But they are under threat, with numbers dropping to dangerous levels -- in Britain they are disappearing faster than anywhere else in Europe."
Contact Information
Divine Chocolate website
Divine on Twitter
Divine on Facebook
According to Divine, "we’ve produced our delicious chocolate bees as a reminder of how vital bees are to the planet’s eco-system -- they’re responsible for pollinating 70% of the food we eat. But they are under threat, with numbers dropping to dangerous levels -- in Britain they are disappearing faster than anywhere else in Europe."
Contact Information
Divine Chocolate website
Divine on Twitter
Divine on Facebook
Trend Themes
1. Spring-friendly Treats - The creation of milk chocolate bees as a spring-friendly treat presents an opportunity for confectionery brands to explore new seasonal offerings.
2. Partnerships for Social Causes - The partnership between Divine Chocolate and Bee Happy Pants highlights the potential for collaboration between businesses and social causes, opening up possibilities for impactful initiatives.
3. Raising Awareness for Bee Population - The production of chocolate bees as a reminder of the importance of bees in the planet’s eco-system presents an opportunity for brands to raise awareness about conservation efforts and create eco-conscious products.
Industry Implications
1. Confectionery - The creation of milk chocolate bees opens up innovative possibilities in the confectionery industry, allowing for the introduction of unique and environmentally conscious products.
2. Social Impact - The partnership between Divine Chocolate and Bee Happy Pants demonstrates the potential for social impact initiatives within the business industry, encouraging other companies to align with causes and support conservation efforts.
3. Eco-conscious Products - The production of chocolate bees for the purpose of raising awareness about the declining bee population offers opportunities for brands to develop eco-conscious products and highlight their commitment to sustainability.
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