These Vivid Beauty Products Stimulate Synesthetic Engagement
Amelia Roblin — May 9, 2015 — Marketing
References: prismologie & packagingoftheworld
Many skincare packaging trends seem to be following a common trajectory towards minimalism and plenty of white space, yet these vivid beauty products are working the inverse to significant advantage. Amidst all of the pure whites of competing products in stores, the Prismologie collection uses color to excite the senses, just as the ingredients and aromas inside enliven the user's epidermis.
The majority of the cosmetics' boxes have white backgrounds that serve as crisp canvases for vibrant splashes of color. Williams Murray Hamm literally splattered bright and rich hues across everything in the extensive Prismologie line.
Along with the cartons, tubes and bottles, the spectral branding of the vivid beauty products extends to the striking web design of the site, and to spectacular photographs of models being showered in rainbows of dripping paint.
The majority of the cosmetics' boxes have white backgrounds that serve as crisp canvases for vibrant splashes of color. Williams Murray Hamm literally splattered bright and rich hues across everything in the extensive Prismologie line.
Along with the cartons, tubes and bottles, the spectral branding of the vivid beauty products extends to the striking web design of the site, and to spectacular photographs of models being showered in rainbows of dripping paint.
Trend Themes
1. Colorful Skincare Packaging - Skincare brands can explore the use of more color in packaging design to create a more visually exciting and engaging experience for consumers.
2. Multisensory Skincare Products - Beauty companies can incorporate aromas and textures into their skincare products to create a more immersive and stimulating experience for users.
3. Bold Branding - Bold and vivid branding can help beauty products stand out on shelves and create a stronger emotional connection with consumers.
Industry Implications
1. Skincare - Skincare brands can use the trend of colorful packaging and multisensory products to differentiate themselves from competitors and create a more memorable experience for consumers.
2. Cosmetics - Cosmetics companies can incorporate bold branding and colorful packaging to create a stronger brand identity and attract younger, trend-focused consumers.
3. Marketing and Advertising - Marketing and advertising agencies can help beauty brands develop bold and colorful branding strategies that will help them stand out in a competitive retail landscape.
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