Aromatologic Makes It Possible to Indulge in Pampering at Home
Laura McQuarrie — June 10, 2015 — Lifestyle
References: aromatologic & thedieline
After making a name for itself with the launch of an oil-based perfume line, Aromatologic is now expanding with a range of spa cosmetics.
The soothing spa-inspired products are geared towards both men and women, with colorful gender-neutral packaging and pleasing scents for all. Each of the chosen colors for the product packaging coincides with the scent inside. For instance, the Musk Vanilla fragrance is described as being sold in a "sunny yellow color." Although bright, the colors are softened with a hazy effect that suggests the relaxation that will come with at-home use.
With a rainbow of colors to choose from, it's easy to imagine that this line could be expanded to include seasonal or special edition scents as the Aromatologic Dead Sea Cosmetic line grows.
The soothing spa-inspired products are geared towards both men and women, with colorful gender-neutral packaging and pleasing scents for all. Each of the chosen colors for the product packaging coincides with the scent inside. For instance, the Musk Vanilla fragrance is described as being sold in a "sunny yellow color." Although bright, the colors are softened with a hazy effect that suggests the relaxation that will come with at-home use.
With a rainbow of colors to choose from, it's easy to imagine that this line could be expanded to include seasonal or special edition scents as the Aromatologic Dead Sea Cosmetic line grows.
Trend Themes
1. Gender-neutral Packaging - Opportunity to create gender-inclusive products with packaging that appeals to all.
2. Color-scent Pairing - Exciting potential to use color as an indicator of scent, allowing for creative and engaging product experiences.
3. Seasonal/special Edition Scents - Potential for expanding the product line by offering limited-edition scents for different seasons or occasions.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the use of gender-neutral packaging and innovative scent-color pairing to create enticing and inclusive products.
2. Retail - Retailers can take advantage of the seasonal and special edition scent trend by offering exclusive products during different times of the year.
3. Hospitality - Spas and hotels can incorporate Aromatologic's spa cosmetics line into their amenities, providing a relaxing and aromatic experience for their guests.
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