American Express and Parley's New Credit Card Aims to 'Keep it Blue'
American Express and Parley worked in collaboration to combat the issue of marine plastic pollution with a 'Keep it Blue' project. This partnership introduces the first credit card made out of ocean plastic materials. Keep it Blue aims to raise awareness about plastic pollution with Card Members, business partners and colleagues of American Express. In addition to the environmentally friendly credit card, American Express is also dedicating itself to reducing its use of single-plastic materials across its global operation.
The first ocean plastic credit card will be crafted from upcycled marine plastic debris found in the ocean and on the coasts. As of now, the card is merely a prototype but plans are for it to go through testing and refinement and it is anticipated that it will be available within the upcoming 12 months.
The first ocean plastic credit card will be crafted from upcycled marine plastic debris found in the ocean and on the coasts. As of now, the card is merely a prototype but plans are for it to go through testing and refinement and it is anticipated that it will be available within the upcoming 12 months.
Trend Themes
1. Eco-friendly Payment Cards - Opportunity for credit card companies to create eco-friendly payment cards using upcycled materials or reducing single-plastic materials in their operations.
2. Corporate Environmental Awareness Programs - Corporations can introduce environmental awareness programs to raise awareness about plastic pollution with their employees and business partners.
3. Circular Economy Initiatives - Initiatives can be implemented to develop a circular economy where plastic waste is used as a resource to create new products instead of ending up in the ocean.
Industry Implications
1. Credit Card and Payment Industry - The credit card and payment industry can invest in research and development to create eco-friendly payment cards that combat marine plastic pollution.
2. Waste Management Industry - Opportunity for the waste management industry to develop new processes and technologies to effectively manage and reduce plastic waste in the environment.
3. Corporate Sustainability Consulting Industry - The corporate sustainability consulting industry can provide guidance and assistance to companies in implementing environmental awareness programs and circular economy initiatives.
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