Banking Startup buddybank Goes Beyond P2P Payments and AI Advisors
Alyson Wyers — January 30, 2018 — Tech
References: unicreditgroup.eu & mashable
This banking startup is narrowing in specifically on smartphone users in their aim of making banking seem cool. Created and directed by Angelo d'Alessandro, buddybank is a new venture within Italian bank UniCredit. It endeavors not just to make banking more convenient or easy to use on the go, but to also make it more fun.
buddybank exists as a mobile app with a personal concierge service. The banking startup will provide three main products: personal loans, current accounts and credit and debit cards. The service recently launched in Italy with plans to expand to other markets later on.
TechCrunch describes buddybank as having the potential to be a millennial dream: "It's a 21st century re-imagination of what a bank should do for its customers in the era of smartphones."
buddybank exists as a mobile app with a personal concierge service. The banking startup will provide three main products: personal loans, current accounts and credit and debit cards. The service recently launched in Italy with plans to expand to other markets later on.
TechCrunch describes buddybank as having the potential to be a millennial dream: "It's a 21st century re-imagination of what a bank should do for its customers in the era of smartphones."
Trend Themes
1. Millennial Banking - Disruptive innovation opportunity: Develop banking services that cater specifically to the needs and preferences of millennials, such as mobile apps with personalized features and a fun user experience.
2. Convenient Mobile Banking - Disruptive innovation opportunity: Create mobile banking solutions that offer a wide range of financial products and services, including personal loans, current accounts, and credit and debit cards, all conveniently accessible through a mobile app.
3. Personal Concierge Services - Disruptive innovation opportunity: Integrate personal concierge services into the banking experience, providing personalized assistance and guidance to customers, enhancing convenience and customer satisfaction.
Industry Implications
1. Fintech - Disruptive innovation opportunity: Develop innovative fintech solutions that redefine the traditional banking industry, catering to the needs of smartphone users with personalized offerings and a seamless mobile experience.
2. Mobile App Development - Disruptive innovation opportunity: Build mobile apps and platforms that offer comprehensive banking services, simplifying financial transactions and enhancing the user experience for smartphone users.
3. Customer Service and Support - Disruptive innovation opportunity: Enhance customer service and support within the banking industry by integrating personal concierge services, providing personalized assistance and guidance to customers through various communication channels.
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