The Funkin Nitro Piña Colada Has a Velvety Mouthfeel
Michael Hemsworth — February 29, 2020 — Marketing
References: funkincocktails & conveniencestore
The Funkin Nitro Piña Colada canned cocktail is the latest offering from the brand that aims to capitalize on the popularity of its existing flavor range to help enhance appeal for consumers. The bar-quality cocktail is made with premium ingredients including pineapple juice, coconut milk and white rum, and has been infused with nitrogen. This helps to give the cocktail a velvety mouthfeel that is distinctly satisfying and unlike other canned varieties of similar flavor profile on the market.
Marketing Director at Funkin Cocktails Ben Anderson spoke on the Funkin Nitro Piña Colada canned cocktail saying, "With the growth of rum and the resurgence in popularity of Piña Colada, this latest innovation will be a great addition to the range, allowing consumers to enjoy this popular cocktail wherever they choose. Funkin Nitro canned cocktails are the perfect solution, enabling consumers to enjoy a taste and experience that is true to the cocktail anytime, anywhere. Containing real fruit, powered by nitro innovation and with bold, colorful packaging, Funkin RTD canned cocktails are perfect to capture the take-home cocktail opportunity.”
Marketing Director at Funkin Cocktails Ben Anderson spoke on the Funkin Nitro Piña Colada canned cocktail saying, "With the growth of rum and the resurgence in popularity of Piña Colada, this latest innovation will be a great addition to the range, allowing consumers to enjoy this popular cocktail wherever they choose. Funkin Nitro canned cocktails are the perfect solution, enabling consumers to enjoy a taste and experience that is true to the cocktail anytime, anywhere. Containing real fruit, powered by nitro innovation and with bold, colorful packaging, Funkin RTD canned cocktails are perfect to capture the take-home cocktail opportunity.”
Trend Themes
1. Nitro-infused Canned Cocktails - The infusion of nitrogen in canned cocktails creates a velvety mouthfeel, offering a unique drinking experience.
2. Popularity of Piña Colada - The resurgence in popularity of Piña Colada presents an opportunity for innovative variations and flavor combinations.
3. Take-home Cocktail Opportunity - The rise of canned cocktails provides a convenient and on-the-go solution for consumers to enjoy bar-quality cocktails at home.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can explore the incorporation of nitro-infused cocktails into their product lines to innovate and attract new customers.
2. Packaged Food and Beverage - The canned cocktail trend opens up opportunities for companies in the packaged food and beverage industry to develop and market convenient cocktail options for consumers.
3. Hospitality and Tourism - The demand for take-home cocktails creates possibilities for the hospitality and tourism industry to offer pre-packaged cocktail options for customers to enjoy on-the-go.
1.5
Score
Popularity
Activity
Freshness
