Milk Bar Recreated Its Famous Flavors as Pints of Ice Cream
Laura McQuarrie — May 26, 2021 — Lifestyle
References: milkbarstore & foodbusinessnews.net
Milk Bar, an award-winning bakery known for its creative desserts, is preparing to launch a line of bakery-inspired ice cream pints based on signature flavors. The sweet treats that originated in Milk Bar dessert shops have been reinterpreted as cooling desserts like birthday cake, cereal milk, cornflake chocolate chip marshmallow and the beloved Milk Bar pie with a gooey filling.
Already, Milk Bar has expanded into grocery stores with products like soft-baked cookies and crumb cakes and this new line catapults the brand into yet another new category. Chef and founder Christina Tosi says that "Our ice creams are meant for the unapologetically indulgent moments and mean serious business." The creatively reimagined treats boast flavorful bases, swirls, frostings and more to delight people of all ages with a sweet tooth.
Already, Milk Bar has expanded into grocery stores with products like soft-baked cookies and crumb cakes and this new line catapults the brand into yet another new category. Chef and founder Christina Tosi says that "Our ice creams are meant for the unapologetically indulgent moments and mean serious business." The creatively reimagined treats boast flavorful bases, swirls, frostings and more to delight people of all ages with a sweet tooth.
Trend Themes
1. Bakery-inspired Ice Creams - The trend of bakery-inspired ice creams has emerged in the dessert market, creating opportunities for bakeries to expand their product lines and add a new level of indulgence to their offerings.
2. Retail Expansion - Milk Bar's successful retail expansion into grocery stores highlights opportunities for bakeries to reach a wider audience and leverage their brand recognition.
3. Flavor Innovation - The creative reimagining of signature bakery flavors as ice cream presents an opportunity for bakeries to experiment with new flavor combinations and establish themselves as innovators in the dessert market.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of bakery-inspired ice creams by offering their own unique flavor combinations and expanding into the ice cream market.
2. Dessert - The growth of Milk Bar's brand into a new category of bakery-inspired ice creams creates opportunities for the dessert industry to cater to consumers' desire for indulgent, unique treats.
3. Grocery - The success of Milk Bar's retail expansion into grocery stores highlights opportunities for the grocery industry to partner with local bakeries and offer unique, specialty products to their customers.
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