Honest to Goodness is a Purpose-Driven Delicious Creamer
Grace Mahas — January 14, 2023 — Lifestyle
References: honestogoodness
Honest to Goodness, a globally inspired coffee creamer brand, is celebrating its recently expanded portfolio with the launch of its new Morning Mantra Series.
With the addition of two dairy offerings, Chantilly Cream and Sri Lankan Cinnamon Brown Sugar, to its existing line of plant-based creamers, Madagascan Vanilla Bean and Himalayan Salted Caramel, the brand set out to spotlight the soothing sounds, stunning visuals, tastes and smells of the global locales that inspired its creamer flavors in a motivational new video series.
Honest to Goodness is on a mission to uplift the communities where it sources its key ingredients and the Morning Mantra Series will transport you directly to these locations as you enjoy your morning cup of coffee, starting today with Madagascar. Voiced by the brand’s first-ever Karma Koach, who was chosen through a national contest, the stunning visuals and soothing mantras will inspire listeners to put good karma into the world around them.
With the addition of two dairy offerings, Chantilly Cream and Sri Lankan Cinnamon Brown Sugar, to its existing line of plant-based creamers, Madagascan Vanilla Bean and Himalayan Salted Caramel, the brand set out to spotlight the soothing sounds, stunning visuals, tastes and smells of the global locales that inspired its creamer flavors in a motivational new video series.
Honest to Goodness is on a mission to uplift the communities where it sources its key ingredients and the Morning Mantra Series will transport you directly to these locations as you enjoy your morning cup of coffee, starting today with Madagascar. Voiced by the brand’s first-ever Karma Koach, who was chosen through a national contest, the stunning visuals and soothing mantras will inspire listeners to put good karma into the world around them.
Trend Themes
1. Global-inspired Coffee Creamers - Creating globally inspired flavors for coffee creamers is a trend that caters to consumers' desire for multicultural experiences in their food and beverages.
2. Plant-based Creamers - Expanding plant-based creamer offerings is a trend that caters to consumers looking for dairy-free and sustainable options for their coffee.
3. Motivational Video Series - Creating accompanying motivational video series highlighting the brand's mission and inspiration behind its flavors is a trend that can create a more engaging experience for consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of the trend of creating globally inspired flavors and plant-based alternatives to offer more diverse and sustainable options for consumers.
2. Marketing Industry - The marketing industry can take advantage of the trend of creating motivational video series that highlight a brand's mission, story and product inspiration to engage with consumers.
3. Sustainability Industry - The sustainability industry can take advantage of expanding plant-based creamer options to promote more sustainable and environmentally friendly consumer choices.
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