Honest To Goodness Offers Two New Flavors and a Giveaway
Grace Mahas — October 14, 2022 — Lifestyle
References: honestogoodness & markets.businessinsider
Honest to Goodness, a globally inspired line of coffee creamers, is expanding to include two new dairy creamers: Chantilly Cream and Sri Lankan Cinnamon Brown Sugar. In addition to its plant-based favorites, all are now available in-store at Whole Foods, Sprouts and other natural retailers.
As part of its celebration, Honest to Goodness is seeking a voice for its upcoming brand videos, called the Morning Mantra Series. These videos are a motivating experience highlighting the soothing sounds, stunning visuals, tastes, and smells of the places that inspired its creamers, triggering the five senses (and wanderlust). A year's supply of coffee creamer will also be provided to the winning Karma Koach along with a trip to one of the global locations that inspired the brand's creamer flavors (including France, Madagascar, Sri Lanka, or the Himalayas).
Consumers can enter to win between October 11- November 1 by submitting a voice recording of two short mantras provided by the brand as well as a unique morning mantra of their own on HTGKarmaContest.com.
As part of its celebration, Honest to Goodness is seeking a voice for its upcoming brand videos, called the Morning Mantra Series. These videos are a motivating experience highlighting the soothing sounds, stunning visuals, tastes, and smells of the places that inspired its creamers, triggering the five senses (and wanderlust). A year's supply of coffee creamer will also be provided to the winning Karma Koach along with a trip to one of the global locations that inspired the brand's creamer flavors (including France, Madagascar, Sri Lanka, or the Himalayas).
Consumers can enter to win between October 11- November 1 by submitting a voice recording of two short mantras provided by the brand as well as a unique morning mantra of their own on HTGKarmaContest.com.
Trend Themes
1. Plant-based Coffee Creamers - Develop innovative flavors that cater to different dietary lifestyles such as vegan, paleo and keto.
2. Brand Videos and Social Media Campaigns - Create inspiring and aspirational content that highlights the unique experience and inspiration behind the brand's products.
3. Sensory Marketing - Incorporate sensory experiences in marketing campaigns, such as the use of soothing sounds, stunning visuals, tastes, and smells to appeal to the five senses of consumers.
Industry Implications
1. Food and Beverage - Develop plant-based innovations for a variety of food and drink categories.
2. Marketing and Advertising - Offer creative marketing solutions that appeal to consumers’ senses and provide an immersive brand experience.
3. Travel and Tourism - Partner with brands to offer unique travel experiences that are inspired by flavors and ingredients used in food and beverage products.
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