The Verve Coffee Roasters Flash Brew Oatmilk Lattes are High-Quality
Michael Hemsworth — July 20, 2022 — Marketing
References: vervecoffee & drugstorenews
The Verve Coffee Roasters Flash Brew Oatmilk Lattes are a new ready-to-drink lineup of coffee products for consumers looking to enjoy the premium flavor of the brand's beverages in a more convenient way. The coffee products come in three flavors including Original, Chocolate and Honey Lavender, which are all made with the brand's flash brew nitrogen-infused coffee. The drinks also feature the brand's oat milk made with a proprietary recipe to offer a touch of plant-based creaminess.
Co-Founder Colby Barr commented on the new Verve Coffee Roasters Flash Brew Oatmilk Lattes saying, "We make thousands of delicious lattes every day between all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high quality ingredients that we use at retail. Our team has been working to perfect our Flash Brew Oatmilk Latte recipe for several years to ensure it is unlike anything anyone has tasted.”
Co-Founder Colby Barr commented on the new Verve Coffee Roasters Flash Brew Oatmilk Lattes saying, "We make thousands of delicious lattes every day between all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high quality ingredients that we use at retail. Our team has been working to perfect our Flash Brew Oatmilk Latte recipe for several years to ensure it is unlike anything anyone has tasted.”
Trend Themes
1. Flash Brew Nitrogen-infused Coffee - Opportunity for coffee shops and cafes to offer ready-to-drink canned coffee with the same quality as their in-house beverages.
2. Plant-based Creaminess - Opportunity for dairy-free and vegan food and beverage companies to expand their product lines to include oat milk-based drinks.
3. Convenience-focused Beverage Products - Opportunity for companies to develop and market ready-to-drink products that cater to busy consumers looking for premium and convenient options.
Industry Implications
1. Coffee Shops and Cafes - Opportunity to expand revenue streams by offering canned coffee with the same quality as their in-house beverages.
2. Dairy-free and Vegan Food and Beverage Companies - Opportunity to expand product lines to include oat milk-based drinks and cater to the growing demand for plant-based options.
3. Ready-to-drink Beverage Companies - Opportunity to cater to busy consumers with high-quality and premium canned beverage products such as Verve Coffee Roasters' Flash Brew Oatmilk Lattes.
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