Oatly's Canned Coffee Drinks Feature a Non-Dairy Oat Base
Laura McQuarrie — June 28, 2018 — Lifestyle
With the rise of coffee culture and plant-based milk, a number of brands have launched ready-to-drink bottles and canned coffee drinks with non-dairy alternatives. While many of these kinds of products tend to favor almond milk and other kinds of nut-based milk substitutes, Oatly's trio of canned coffee drinks set themselves apart in this regard.
The new all-vegan canned coffee drinks from Oatly feature an "oat base" of water and oats, plus other ingredients to create enticing flavors like Mocha Latte, Cold Brew Latte and Matcha Latte. As the non-milk products make the most of oat milk, Oatly notes that the cans may be stored at room temperature outside of the fridge, although they are best served chilled.
Oat milk is emerging as more than just a popular non-dairy beverage, thanks to brands that are producing everything from oat milk ice cream to chocolate bars.
The new all-vegan canned coffee drinks from Oatly feature an "oat base" of water and oats, plus other ingredients to create enticing flavors like Mocha Latte, Cold Brew Latte and Matcha Latte. As the non-milk products make the most of oat milk, Oatly notes that the cans may be stored at room temperature outside of the fridge, although they are best served chilled.
Oat milk is emerging as more than just a popular non-dairy beverage, thanks to brands that are producing everything from oat milk ice cream to chocolate bars.
Trend Themes
1. Plant-based Coffee Drinks - Opportunity for brands to develop new canned coffee drinks using non-dairy alternatives like oat milk.
2. Oat-based Beverages - Potential to innovate and expand the market for oat-based drinks beyond just coffee.
3. Non-dairy Alternatives - Demand for non-dairy milk substitutes continues to grow, creating opportunities for new product development.
Industry Implications
1. Beverage Industry - Disruptive innovation potential to explore the intersection of coffee culture and non-dairy alternatives.
2. Plant-based Food Industry - Opportunity to expand the plant-based food market by introducing innovative oat-based products.
3. Packaged Food Industry - Growing demand for convenient and ready-to-drink non-dairy beverages opens up possibilities for innovative packaging and flavor combinations.
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