Health brands offer supplements formulated for babies' needs
Trend - As more consumers turn to convenient health solutions, health brands are offering parents of infants supplements that can be incorporated into their children's diets in order to ensure they're consuming enough nutrients.
Insight - Millennial parents are raising their children aligned with their personal beliefs and lifestyles, many of which include a focus on health and wellness. These parents are turning to brands that allow them to raise their kids with the same wellness rituals and habits that they're accustomed to.
Insight - Millennial parents are raising their children aligned with their personal beliefs and lifestyles, many of which include a focus on health and wellness. These parents are turning to brands that allow them to raise their kids with the same wellness rituals and habits that they're accustomed to.
Workshop Question - How is your brand aligning itself with its customers lifestyles and values?
Trend Themes
1. Convenient Nutrition for Infants - Health brands are offering supplements formulated for babies' needs so parents can ensure their children are consuming enough nutrients in convenient ways.
2. Allergen-free Infant Formula Options - Brands are addressing allergies to dairy, soy, animal proteins, and other food allergens by offering hypoallergenic formulas that cater to parents' beliefs, lifestyles, and preferences.
3. Probiotics for Healthy Digestion and Immunity - Supplements featuring live healthy microorganisms help parents ensure good digestive health and immunity for their young children.
Industry Implications
1. Health & Wellness Industry - This industry can meet the need for parents raising children with their personal beliefs and lifestyles, and provide them with products that cater to their wellness rituals and habits.
2. Food & Beverage Industry - This industry can cater to the growing demand for rich, nutritious, plant-based alternatives to dairy products and offer innovative, science-backed products to solve problems in consumers’ everyday lives.
3. Pharmaceutical Industry - This industry can work on expanding their range of vitamins and supplements specifically designed for babies and infants, providing them with the necessary nutrients to promote robust health and healthy physiological development.
8 Featured, 65 Examples:
80,473 Total Clicks
Date Range:
Oct 20 — May 22
Trending:
Mild
Consumer Insight Topics:
