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Infant Supplement

Health brands offer supplements formulated for babies' needs

Trend - As more consumers turn to convenient health solutions, health brands are offering parents of infants supplements that can be incorporated into their children's diets in order to ensure they're consuming enough nutrients.

Insight - Millennial parents are raising their children aligned with their personal beliefs and lifestyles, many of which include a focus on health and wellness. These parents are turning to brands that allow them to raise their kids with the same wellness rituals and habits that they're accustomed to.
Workshop Question - How is your brand aligning itself with its customers lifestyles and values?
Trend Themes
1. Convenient Nutrition for Infants - Health brands are offering supplements formulated for babies' needs so parents can ensure their children are consuming enough nutrients in convenient ways.
2. Allergen-free Infant Formula Options - Brands are addressing allergies to dairy, soy, animal proteins, and other food allergens by offering hypoallergenic formulas that cater to parents' beliefs, lifestyles, and preferences.
3. Probiotics for Healthy Digestion and Immunity - Supplements featuring live healthy microorganisms help parents ensure good digestive health and immunity for their young children.
Industry Implications
1. Health & Wellness Industry - This industry can meet the need for parents raising children with their personal beliefs and lifestyles, and provide them with products that cater to their wellness rituals and habits.
2. Food & Beverage Industry - This industry can cater to the growing demand for rich, nutritious, plant-based alternatives to dairy products and offer innovative, science-backed products to solve problems in consumers’ everyday lives.
3. Pharmaceutical Industry - This industry can work on expanding their range of vitamins and supplements specifically designed for babies and infants, providing them with the necessary nutrients to promote robust health and healthy physiological development.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 65 Examples:
80,473 Total Clicks
Date Range:
Oct 20 — May 22
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Organic Baby Vitamins
Organic Baby Vitamins
Garden of Life's Supplements for Babies Support Digestion & More
Garden of Life is expanding its range of vitamins and supplements with a new line of baby vitamins to promote robust health in the youngest members of a family. The Garden of Life Baby liquid... MORE
Kids Probiotic Supplements
Kids Probiotic Supplements
Bio-Kult Infantis is Ideal for Babies, Toddlers, and Young Children
Bio-Kult Infantis is a supplement product designed for infants, babies, toddlers, and young children. It is formulated as a non-interactive product, meaning it will not interfere with antibiotic... MORE
Infant Probiotic Supplements
Infant Probiotic Supplements
The SmartyPants Baby Probiotic Supplement Supports Good Immunity
The SmartyPants Baby Probiotic supplement is a liquid dietary product for parents to give their youngsters when seeking out a way to help support good digestive health and immunity. Crafted for... MORE
Plant-Based Baby Supplements
Plant-Based Baby Supplements
The Latte Co's Bebe Latte Boasts Essential Vitamins
The Latte Co’s Bebe Latte is a plant-based baby supplement offering all the nutrients and vitamins a baby needs for healthy growth and development. The plant-based beverage is a healthy... MORE
Hypoallergenic Infant Formulas
Hypoallergenic Infant Formulas
Hembal's Plant-Based Formula Addresses Milk & Soy Allergies
Hembal’s Hypoallergenic Infant Formula is a first-of-its-kind US-based product that’s fully vegan, soy-free, dairy-free, gluten-free and GMO-free with an organic hemp seed base. The... MORE
Child-Focused Probiotic Supplements
Child-Focused Probiotic Supplements
These New TruBiotics Products Come in Two Varieties
These new TruBiotics products are being launched by the brand with children and infants in mind to help parents easily support the needs of youngsters. The products come in the form of the Baby... MORE
Hypoallergenic Infant Formulas
Hypoallergenic Infant Formulas
SImilac Alimentum's hypoallergenic formula is full of nutrients
Some infants may show more sensitivity when it comes to milk consumption—Similac Alimentum’s hypoallergenic formula is a solution for infants to help with food allergies. The formula is... MORE
Kids Organic Multivitamin Gummies
Kids Organic Multivitamin Gummies
Herbaland's Multivitamin Gummes for Kids are CGMP Certified
The multivitamin gummies for kids created by Herbaland is an advanced formula that features minerals and multivitamins from natural sources. It is packed with natural Vitamin E that is sourced... MORE

Related Examples

Baby-Safe Cereals
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Else Nutrition Launches its Plant-Based Else Super Cereal for Babies
European Infant Formulas
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'Bobbie' Raised $50 Million to Bring its Products to the U.S Market
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The Kendamil Baby Milk Ice Cream is the World's First
Probiotic Beauty Systems
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The Uncle Matt’s Organic Ultimate Immune Drink is Flavorful
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empyri is an Clean and Innovative Cannabis Skincare Company
Organic Polyphenol-Rich Kid's Vitamins
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HidrateSpark's Wave Supplement Powders are Sugar-Free
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