Purely Elizabeth Launched Paleo-Friendly Snack Bars with Reishi Mushroom
Laura McQuarrie — March 12, 2018 — Lifestyle
References: purelyelizabeth & bakingbusiness
At Natural Products Expo West, Purely Elizabeth introduced two all-new product lines, including Single-Serve Vibrant Oats and Grain-Free Superfood Bars, both of which are made with organic ingredients and ancient grains.
The Grain-Free Superfood Bars feature ingredients like cashew butter, coconut oil, coconut sugar and coconut nectar, plus various nuts and seeds to form flavors like Peanut Butter Cinnamon and Chocolate Sea Salt.
At the base of these seemingly indulgent bars adaptogenic reishi, a superfood that is often touted as the "mushroom of immortality." This mushroom is revered for supporting a healthy immune system and aiding the body's response to stress. Although this gluten-free, vegan, non-GMO and paleo-friendly superfood bar does include this mushroom ingredient, Purely Elizabeth notes that the snacks do not have a mushroom taste.
The Grain-Free Superfood Bars feature ingredients like cashew butter, coconut oil, coconut sugar and coconut nectar, plus various nuts and seeds to form flavors like Peanut Butter Cinnamon and Chocolate Sea Salt.
At the base of these seemingly indulgent bars adaptogenic reishi, a superfood that is often touted as the "mushroom of immortality." This mushroom is revered for supporting a healthy immune system and aiding the body's response to stress. Although this gluten-free, vegan, non-GMO and paleo-friendly superfood bar does include this mushroom ingredient, Purely Elizabeth notes that the snacks do not have a mushroom taste.
Trend Themes
1. Adaptogenic Foods - Businesses can develop more products with adaptogenic ingredients, which are believed to help reduce stress and boost the immune system.
2. Grain-free Snacks - Companies can create more grain-free snacks to cater to the growing demand for paleo and gluten-free diets.
3. Single-serve Convenience - Single-serve products, such as the Single-Serve Vibrant Oats, offer convenience for busy consumers who want a healthy and nutritious meal on-the-go.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating adaptogenic ingredients and developing grain-free snacks to cater to health-conscious consumers.
2. Health and Wellness - The health and wellness industry can promote the benefits of adaptogenic ingredients and cater to consumers seeking foods that support a healthy lifestyle.
3. Packaged Foods - Packaged food companies can invest in single-serve convenience products, such as Purely Elizabeth's Single-Serve Vibrant Oats, to reach consumers seeking convenience and healthy options.
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