Firebox Launched a Versatile Preserve It Calls a "Spreadable Gin"
Laura McQuarrie — February 23, 2018 — Lifestyle
References: firebox & foodandwine
As a follow-up to its Spreadable Coffee Espresso Marmalade, Firebox is now introducing an infused marmalade that takes inspiration from a classic cocktail. The Spreadable Gin is in fact infused with alcohol, but Firebox notes that "all of the alcohol is cooked off during the creation process." The small-batch infused preserve is made by the Proper Marmalade Company with just a few simple ingredients, including: sugar, lemons, water, artisan gin, quinine extract, essential oils and citric acid.
In terms of how consumers might be inspired to use the Spreadable Gin, spreading it, baking with it or drinking it are all suitable options according to the brand.
As Firebox regularly creates viral products like Unicorn Tears Gin Liqueur and black marshmallows, the Spreadable Gin has already sold out in the pre-ordering stage.
Image Credit: Firebox
In terms of how consumers might be inspired to use the Spreadable Gin, spreading it, baking with it or drinking it are all suitable options according to the brand.
As Firebox regularly creates viral products like Unicorn Tears Gin Liqueur and black marshmallows, the Spreadable Gin has already sold out in the pre-ordering stage.
Image Credit: Firebox
Trend Themes
1. Infused Marmalades - The creation of jams infused with unique flavors can disrupt traditional preserves market and appeal to consumers looking for unique taste experiences.
2. Alcohol-infused Spreads - Creating spreads infused with safe-to-consume alcohol can cater to customers looking for new ways to consume alcoholic drinks, potentially expanding markets and reaching a wider audience.
3. Spreading for Cooking and Drinking - Developing versatile spreads that can be used not only for spreading on toast but also for baking and mixing with cocktails can appeal to consumers looking for multi-functional and adaptable ingredients.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the creation of infused spreads as a new product or flavor line to potentially attract new and existing customers.
2. Alcohol - Alcohol companies can expand their product line and explore the creation of safe-to-consume alcohol-infused spreads as a novel way for consumers to enjoy their brands.
3. Gifts and Novelty - Gift and novelty companies can incorporate infused spreads into their product offering to cater to customers looking for unique and quirky gift ideas.
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