Quirky yet streamlined packaging sells a product with sight
Implications - When it comes to purchasing products, consumers are looking for streamlined and direct, yet aesthetically innovative, packaging designs. Highly graphic packaging may catch the consumer eye, but if the product details (instruction, ingredients, etc.) aren't quickly identifiable, the design can detract from its appeal.
Trend Themes
1. Eye-catching Packaging - Businesses are creating packaging with highly graphic or quirky designs to catch the consumers' eye and stand out on shelves, but there is a balance between aesthetics and practicality that must be met to avoid detracting from the product's appeal.
2. Fun and Playful Packaging - Packaging that is designed to appeal to children by featuring cartoonish figures or playful elements is becoming more prevalent, especially in the health food industry, as it competes with junk food brands in marketing their products to younger generations.
3. Innovative Shapes as Packaging - Designers are creating packaging shapes that go against the norm and stand out on the shelves, like bulbous toothpaste tubes or Doritos packaging that pay homage to the product shape, as a way to attract consumers and preserve the product's integrity.
Industry Implications
1. Food and Beverage - With packaging being the first point of interaction between consumers and products, the food and beverage industry is constantly innovating packaging designs to stand out and grab the consumers' attention, while still being practical and informative.
2. Personal Care and Beauty - Packaging design in the personal care and beauty industry is now more creative than ever, with brands trying to differentiate themselves from their competitors by creating disruptive, interesting and memorable packages that stand out from the crowd.
3. Children's Products - Designers are creating fun and playful packaging that appeals to children, especially in the health food industry which needs to compete with junk food brands for younger generations, as a way to entice children to make better food choices and to create brand loyalty from a young age.
8 Featured, 60 Examples:
1,131,732 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
