Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,896 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,896 cutting edge ideas.

Untabooing

Giving controversial goods positive reinforcement for shock publicity

Implications - Positioning a good or service in a favorable light when most of society stresses disapproval will undoubtedly cause friction, but also generate publicity. Shockvertising, a branding tactic that stuns consumers into paying attention, works best when a controversy comes into play.
Trend Themes
1. Shockvertising - Positioning a product in a favorable light when most of society is against it generates publicity.
2. Forbidden Exoticism - Offering products that stand out due to their romantic but forbidden qualities appeal to wealthy consumers
3. Drug Culture - Marketers play up the consumption of drugs for both positive and negative media, cultural, and aesthetic effects
Industry Implications
1. Advertising and Marketing - Shockvertising and playing up drug culture are unique marketing tactics that could disrupt the advertising industry
2. Luxury Goods - Creating products with forbidden exoticism could disrupt the luxury goods industry
3. Entertainment and Hospitality - Designing nightclubs or bars that emulate drug culture and exoticism could disrupt the entertainment and hospitality industry
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 25 Examples:
618,608 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Examples

Drug-Infused Soda
Drug-Infused Soda
Red Bull Cola Proven to have Trace Amounts of Cocaine in Germany
Modern Nightlife Paintings
Modern Nightlife Paintings
The Artistic Wonders of Mosh Pits Captured By Dan Witz
Hipster Photoblogs
Hipster Photoblogs
Global Blogs Document Underground Hotspots, Style & Nightlife
Socialite Party Editorials
Socialite Party Editorials
‘I Love The Nightlife” in Vogue
Mobile Nightlife Finders
Mobile Nightlife Finders
Gigotron iPhone App Lets You Find Local Music in a Touch
Robert Pattinson Mania
Robert Pattinson Mania
18 Ways The Twilight Star Has Influenced Pop Culture
Organic Nightlife
Organic Nightlife
GustOrganic is First Organic-Certified Bar in the United States
Animal Cavities For Smuggling
Animal Cavities For Smuggling
Anti-Cocaine PSA Featuring Pablo the Drug Mule Dog
Pre-Teen Fan Shockers
Pre-Teen Fan Shockers
8-Year-Olds Beg Robert Pattinson For Bites
Teen Vampire Memorabilia
Teen Vampire Memorabilia
From Life-Size Robert Pattinson Cut-Outs to iPod Cases
Rooftop Bars
Rooftop Bars
Elevated Nightlife Hotspots
Morbidly Extravagant Nightlife Hotspots
Morbidly Extravagant Nightlife Hotspots
Goldbar NYC
Online Teen Drug Craze
Online Teen Drug Craze
Snurf Pills: The New Ecstasy
Nightlife Fusion of Brazil and Japan
Nightlife Fusion of Brazil and Japan
Sugarcane Opens in Las Vegas' Palazzo Resort-Hotel-Casi
Drugged Money
Drugged Money
US Bills Have The Most Cocaine
Realtime Nightlife Hotspots
Realtime Nightlife Hotspots
CitySense
Candy Flavored Cocaine
Candy Flavored Cocaine
Cocaine Is Legal (FOLLOW UP)
Cocaine Is Legal (FOLLOW UP)
Energy Drink Not Banned Despite Rumours
Hershey's Cocaine Packaging
Hershey's Cocaine Packaging
Ice Breakers Pacs
Over-the-Counter Ecstasy
Over-the-Counter Ecstasy
FDA To Approve X As Prescription Drug?
Cocaine Guitar
Cocaine Guitar
$3.5M Instrument Can't Play a Lick
Cokevertising
Cokevertising
Fake Ad Uses Cocaine to Convey Fashion Junkies
Tourism is the New Cocaine for Sierra Nevada Villagers
Tourism is the New Cocaine for Sierra Nevada Villagers
Cocaine Energy Drink Sparks Buzz
Cocaine Energy Drink Sparks Buzz
Xbox 360-Branded Ecstasy Popping Up
Xbox 360-Branded Ecstasy Popping Up