Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
Marissa Brassfield — February 9, 2009 — Lifestyle
I love it when businesses crowdsource their ad campaigns, so this Doritos "Tribe" commercial is naturally right up my alley. It's the winning entry from Doritos' "You Make It, We Play It" competition, created by Matt Bowron and Jon Addis from Highbury.
In the Doritos "Tribe" commercial, a tribe of tortilla chips sacrifices one of its own into a container of Doritos Hot Salsa as soon as the man walks out of the room. According to a Doritos press release, the ad was the first television commercial broadcast into outer space; it achieved such success here on Earth last year that it's being brought back for a second run beginning February 11.
Peter Charles, brand manager for Doritos says of the "Tribe" commercial, “The imagination and talent put into ‘Tribe’ really made it stand out. Other consumers clearly connected with Matt and John’s ad, leading to an incredible response at retail level; so much so that we are going to run it again this year.
In the Doritos "Tribe" commercial, a tribe of tortilla chips sacrifices one of its own into a container of Doritos Hot Salsa as soon as the man walks out of the room. According to a Doritos press release, the ad was the first television commercial broadcast into outer space; it achieved such success here on Earth last year that it's being brought back for a second run beginning February 11.
Peter Charles, brand manager for Doritos says of the "Tribe" commercial, “The imagination and talent put into ‘Tribe’ really made it stand out. Other consumers clearly connected with Matt and John’s ad, leading to an incredible response at retail level; so much so that we are going to run it again this year.
Trend Themes
1. Crowdsourced Ad Campaigns - Opportunity for businesses to engage consumers and tap into the creativity of the crowd to create innovative and impactful advertisements.
2. Television Ads in Space - Space exploration presents a unique avenue for brands to reach new audiences and make a memorable impact through advertising.
3. Continued Success of 'tribe' Commercial - The ongoing popularity of the Doritos 'Tribe' commercial demonstrates the potential power of unconventional and humorous advertising campaigns.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage crowdsourcing to create engaging and unique advertisements that resonate with consumers.
2. Marketing and Advertising - The success of Doritos' 'Tribe' commercial highlights the importance of creative and innovative advertising strategies in capturing consumer attention and driving brand growth.
3. Space Exploration and Entertainment - The broadcasting of television ads into outer space opens up opportunities for space-focused industries to collaborate with brands and leverage the reach of space-based advertising.
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