Pretty Polly's Java-Inspired Legwear Packaging Uses To-Go Cups
KittyLetter — August 20, 2009 — Marketing
References: prettypolly & brandrepublic
Pretty Polly has come up with a steaming new idea to package its tights by fashion fave House of Holland. The tights will be sold in takeaway coffee cups marked with the words “Caution Hot Tights.”
The hosiery is being sold exclusively by swanky UK department store Selfridges—which celebrates its centenary this year—and was designed by House of Holland’s Henry Holland, the designer best friend of uber-model Agyness Deyn.
The packaging was designed by London advertising agency Beattie McGuinness Bungay.
Gail Newport, the marketing manager at Pretty Polly, said, “When Pretty Polly signed with Henry Holland we wanted to create packaging for the product that was both quirky and eye-catching to reflect Henry’s unique design style. The resulting ‘coffee cup’ container plays on the concept of a ‘pick-me up’ product and also looks great on the shop floor.”
The hosiery is being sold exclusively by swanky UK department store Selfridges—which celebrates its centenary this year—and was designed by House of Holland’s Henry Holland, the designer best friend of uber-model Agyness Deyn.
The packaging was designed by London advertising agency Beattie McGuinness Bungay.
Gail Newport, the marketing manager at Pretty Polly, said, “When Pretty Polly signed with Henry Holland we wanted to create packaging for the product that was both quirky and eye-catching to reflect Henry’s unique design style. The resulting ‘coffee cup’ container plays on the concept of a ‘pick-me up’ product and also looks great on the shop floor.”
Trend Themes
1. Unique Packaging Design - The use of coffee cup packaging for tights presents an opportunity for brands to create quirky and eye-catching packaging designs.
2. Collaboration with Fashion Designers - Partnering with fashion designers like House of Holland allows hosiery brands to create exclusive and trendy products.
3. Retail Exclusivity - Selling the tights exclusively through high-end department stores like Selfridges gives brands the opportunity to target affluent customers and enhance their brand image.
Industry Implications
1. Fashion - The fashion industry can explore unique packaging designs to create innovative and stylish product presentations.
2. Hosiery - Hosiery brands can collaborate with fashion designers to develop exclusive and fashionable products that appeal to trendy consumers.
3. Retail - High-end department stores and retailers can leverage retail exclusivity to attract affluent customers and elevate their brand status.
4.5
Score
Popularity
Activity
Freshness
