Celebubranding by TAG Body Spray
Marissa Brassfield — December 4, 2008 — Marketing
References: uniteddsn & notcot.org
TAG body spray unveiled a new series of celebubranded packaging designed by a number of pop culture icons. Pro snowboarder Shawn White, tattoo artist Ami James, rapper Jay-Z, and custom motorcycle/auto pioneer Jesse James contributed their faces and designs for TAG body spray.
The TAG body spray packaging is meant to convey the individuality of each designer. Shawn White’s, for example, is all white and features some of his signature icons. And Ami James’ packaging includes classic tattoo-inspired artwork.
The TAG campaign was pioneered by United DSN, a firm that has helped develop branding for the likes of Pepsi, Starbucks, Colgate, and A&P;grocery stores.
The TAG body spray packaging is meant to convey the individuality of each designer. Shawn White’s, for example, is all white and features some of his signature icons. And Ami James’ packaging includes classic tattoo-inspired artwork.
The TAG campaign was pioneered by United DSN, a firm that has helped develop branding for the likes of Pepsi, Starbucks, Colgate, and A&P;grocery stores.
Trend Themes
1. Celebubranding - Disruptive innovation opportunity: Collaborating with popular culture icons to create branded packaging and products that appeal to a wider audience.
2. Customized Packaging - Disruptive innovation opportunity: Introducing unique and personalized packaging designs that reflect the individuality of the brand and resonate with consumers.
3. Artistic Collaborations - Disruptive innovation opportunity: Partnering with renowned artists from various creative fields to bring fresh and unique perspectives to product packaging and branding.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Incorporating celebrity endorsements and artistic collaborations into consumer goods packaging to create excitement and differentiate products from competitors.
2. Beauty and Personal Care - Disruptive innovation opportunity: Developing celebrity-branded packaging for beauty and personal care products to attract fans of the celebrities and leverage their influence in the industry.
3. Fashion and Lifestyle - Disruptive innovation opportunity: Collaborating with pop culture icons to create limited edition packaging for fashion and lifestyle products, creating buzz and driving sales.
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